OLED monitors are no longer a niche product. If the global sales figures, which rose dramatically this year to position one brand as the leader of the pack, are any indicator, then it’s the make-or-break time for displays.
Preliminary data from TrendForce indicates that, in the most recent quarter, global OLED monitor shipments hit 644,000 units—up 12.2% quarterly and a full (unexpectedly high) 65.3% year-over-year increase. The firm now expects full-year volume of 2.62 million units, up 84%, a measure of how rapidly seat-of-the-pants OLED has moved from enthusiast corners to the mainstream.
All that is helping: prices are coming down, the selection of models is becoming wider and quality is now so good that panel durability is improving faster than anyone had expected. Though top-of-the-line screens are still costly, we’re getting more sub-$1,000 options and promotions have helped speed the uptake. Importantly, the technology’s strengths — virtually infinite contrast, pixel-level light control and high refresh rates — directly correlate to better gaming experiences and content creation.
Asus Takes Lead on Breadth of OLED Offering
Last quarter, Asus secured the number one position in OLED monitors with 21.9% market share, surpassing Samsung, TrendForce says. The company’s strength comes in its range: halo ROG models for competitive gamers, colour-accurate ProArt displays for creatives, and a dash of portable OLEDs for professionals on the go.
Flagship case in point: the ROG Swift OLED PG32UCDM, a 4K resolution combined with a 240Hz refresh, shows Asus is delivering the performance that esports players and high-fidelity creators need. And beyond raw specs, Asus is doubling down on panel care features, aggressive thermal design and broad retail availability that help decrease the perceived risk of using OLED.
Samsung and MSI Keep Up Pressure in OLED Monitors
Samsung comes in second with 18% market share, fueled by its Odyssey line of ultrawide and curved OLED devices. TrendForce cites strong early-season sell-through of flagship models and a ramp in newer designs targeting the holiday window. Samsung’s product mix enjoys a panel advantage on the supply side and brand pull in performance displays.
MSI comes in third at 14.4% with a strong leap, and the driving force behind its impressive growth is attributed to the fast deployment of advanced panels and product iteration. Monitors such as the MPG 321URX demonstrate how MSI is merging creator-sensitive color performance with gamer-class speed, a calculus that makes sense as OLED crosses over into multitasking desks.
Why There’s Growing Demand for OLED Monitors Today
The pitch is simple: The per-pixel lighting comes with perfect blacks and great contrast, as well as instantaneous pixel response. Newer QD-OLED panels also pump up color volume and off-axis consistency, while refresh rates of 144–240Hz — and some even faster at lower resolutions — narrow the gap between cinematic picture quality and esports-ready speed.
Price erosion is hastening the shift. TechPowerUp and other trackers have noted a big jump in midrange OLED volumes, among them 27- to 32-inch models that hit the sweet spot for PC gamers and hybrid work environments. Amid increasing competition in these formative sizes, competitive pricing and abundant promotional activity are pulling forward demand.
Longevity is also being addressed. New panels now come with a pixel refresh cycle, logo dimming is better implemented, ABL kicks in far more intelligently and heat dissipation is generally better. Now, many brands play up warranty coverage and “panel care” tools, minimizing buyer reluctance while ensuring they remain elite in performance.
Supply-side shifts powering the OLED monitor surge
Behind the scenes, panel builders have focused entirely on monitor-centred sizes and yields. The fact that 27–32-inch flat screens and overarching curved ultrawides are now covered by both Samsung Display’s QD-OLEDs and LG Display’s WOLEDs—under familiar monikers—means brands can build complete lineups, rather than one-off flagships. Industry analysts at DSCC and Omdia, for example, have cited yield increases and manufacturing optimizations leading to continuous cost reductions per panel.
TrendForce also indicates that past quarter turbulence from tariffs shaved previous forecasts, but momentum is returning as logistics and channel inventories return to normal. LG Electronics, just outside of the top three now, is set to gather momentum again after it has reorganized production and released new models.
What It Means for Buyers Shopping for OLED Monitors
Anticipate more casualties in the next product wave: additional 32″ 4K 240Hz options, more 34–49-inch ultrawides, and continued pricing pressure on 27 inches.
If you’re supplementing a gaming rig or improving your proper home theater, I’d weigh heavily in favor of features that show off OLED’s strengths — high refresh (with VRR support), robust burn-in mitigation settings, accurate factory calibration modes and modern connectivity like HDMI 2.1 (and, where applicable, DisplayPort 2.1).
The big takeaway is that OLED monitor shipments are growing quickly, and Asus is ahead of the pack as things stand at press time. With competition escalating, and the cost of panels trending downward, you can bet that OLED will become the go-to for premium and upper mid-range displays far sooner than lots of people thought it would be.
