Apple’s iPhone 17 lineup is opening for preorders across the usual channels, and the most sought-after configurations will go fast. Here’s exactly how to secure one, what you’ll pay for each model, and what to expect from shipping windows so you can time your upgrade without surprises.
Where to preorder the iPhone 17
The quickest path is the Apple Store app, which typically processes orders faster than the web checkout during heavy traffic. You can also preorder through Apple’s website, wireless carriers (AT&T, T-Mobile, Verizon), and major retailers like Best Buy and Amazon. If home delivery slips, reserve for in‑store pickup; Apple often adds local inventory overnight even when delivery estimates stretch.
Pre-approve your payment and carrier details in advance if you’re using the Apple Upgrade Program or financing. That pre-authorization can shave minutes off checkout, which matters when launch allotments are tight. Carriers also offer early upgrade checks in their apps to confirm eligibility before the preorder window opens.
Prices and configurations
Apple is offering four phones this cycle: iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. The standard iPhone 17 starts at $799 and comes in lavender, mist blue, sage, black, and white. The ultra-thin iPhone 17 Air starts at $999 in space black, sky blue, cloud white, and light gold. The iPhone 17 Pro and Pro Max start at $1,099, with finishes in silver, deep blue, and cosmic orange.
Storage options vary by model, and higher capacities sell out first in popular colors. If you’re torn, prioritize capacity over color—dyed casings and cases can change the look, but running out of storage cannot be fixed without a return. AppleCare+ pricing and monthly installment plans are available at checkout if you prefer to spread payments.
Expected shipping windows
Apple typically stages deliveries in waves: early orders target the first launch window, with estimates extending as demand mounts. Pro Max models and new finishes historically slip fastest. If your delivery date pushes out during checkout, switch to pickup at a nearby store or try an alternate finish or capacity—small changes can pull your order back into the earliest window.
Carrier and retailer allocations don’t always match Apple’s. If Apple shows a later delivery, cross-check your carrier and a big-box retailer before giving up on launch timing. Analysts who track retail channels, including firms like Counterpoint Research, regularly note that inventory rebalances in the first 24 to 48 hours, so it’s worth refreshing.
How to get the best deal
Apple is offering substantial trade-in credits for recent devices, with the strongest values on iPhone 13 and newer—even with visible wear. Carriers may advertise large bill credits when you finance a Pro or Pro Max, but read the fine print: credits are usually spread across lengthy installments and require specific unlimited plans. If you prefer fewer strings, Apple’s trade-in plus installment plan is simpler, though it may net a smaller headline discount than a carrier promotion.
Don’t forget to value your accessories. If you’re moving from an older iPhone, factor in the cost of new cases or chargers. Keeping total cost of ownership in mind helps compare a carrier promo with a cleaner Apple purchase. Consumer Intelligence Research Partners has noted that many iPhone owners now upgrade on roughly a three-year cycle; if that’s you, a promotion that locks you to long installments may outlast your comfort window.
Pro tips for a smooth preorder
Create or confirm your Apple ID, shipping address, carrier credentials, and payment method ahead of time. Use the Apple Store app, sign in, and favorite the exact model, finish, and storage you want so it’s ready on your order list. If you see an error at checkout, don’t keep retrying one route—jump to in‑store pickup, your carrier app, or a trusted retailer in a separate tab.
If launch-day delivery is critical, be flexible on finish and capacity. Also consider splitting orders: place one order for the phone you want most, then a second for accessories. Bundling can sometimes slow fulfillment if a single item is back-ordered.
Which iPhone 17 should you preorder?
Choose the standard iPhone 17 if you want Apple’s latest core features at the most accessible price. Pick the iPhone 17 Air if you value an ultra-thin, super-light chassis without giving up all‑day battery life. Go Pro for the top camera system and fastest chip; opt for Pro Max if you want the largest display and the biggest battery. All models now share a 120Hz ProMotion display, so you’re not sacrificing smoothness at the lower tiers.
Bottom line: prepare your account, decide your must‑haves, and move quickly when preorders open. With the right prep—and a backup plan at your carrier or a retailer—you can still land your preferred iPhone 17 in the earliest shipping wave at the best price available to you.