Curious about HBO Max’s monthly cost and which plan is best for you? Here’s a straightforward, no-gimmick breakdown of the current monthly prices, what each tier offers, and its place as an offering in a crowded subscription content marketplace.
HBO Max monthly prices and plan costs at a glance
HBO Max (now called simply Max, though many people still search for HBO Max) offers three primary plans in the United States, all billed on a monthly basis:
- HBO Max monthly prices and plan costs at a glance
- What each HBO Max plan includes and who should choose it
- Sports and 4K availability caveats and device requirements
- How the HBO Max price compares with other streamers
- Get your monthly cost down in a few ways
- Bottom line on HBO Max monthly price and best value
- With Ads: $9.99 per month
- Ad-Free: $16.99 per month
- Ultimate Ad-Free: $19.99 per month
Annual billing often shaves the effective monthly cost. There are commonly advertised annual rates of $99.99, $169.99, and $199.99 a year, reflecting proposed savings of 16 percent to 25 percent compared with the company’s then-$9.99, $16.99, and $19.99 options. Prices and promotions may change, so it’s a good idea to check the official Max plan page or help center before you subscribe.
What each HBO Max plan includes and who should choose it
With Ads ($9.99): Ideal for frugal viewers who want access to the full Max catalog, with commercials. Video quality maxes out at Full HD 1080p; you can stream on up to two devices simultaneously. Downloads are not available with ad-supported plans.
Ad-Free ($16.99): Eliminates ads and enables downloads for offline viewing (often up to 30 titles). Streams up to two devices at once in Full HD 1080p video. If you’re a prestige series binge-watcher who does some traveling, the download perk alone can be enough to justify jumping up from the ad-supported tier.
Ultimate Ad-Free ($19.99): For home-cinema set-ups. You get up to four simultaneous streams, access to select 4K Ultra HD content and Dolby Atmos audio where available, along with a higher download limit (commonly maxing out at roughly 100 titles). If you want to view tentpole releases or series like “House of the Dragon” in 4K (when that’s an option), this is the tier to think about.
Sports and 4K availability caveats and device requirements
Max live sports is provided through Comcast’s sports offering (historically known as Bleacher Report Sports). Seasonal elements and what games are included vary in terms of access, pricing, and markets. Some events may require an additional fee, based on your plan and any add-ons you’re purchasing. The best 1 p.m. and 4 p.m. games are typically shown, but it’s always a good idea to see what the app’s live sports section covers before a big game.
For 4K, the availability of content will depend on title, device, and your connection.
And not every series or film is available to stream in 4K, just as Atmos support is sporadic. Max still keeps some device compatibility lists and quality notes in its support documentation; check to make sure your TV, streaming stick, or console meets those requirements if you hope to enjoy the Ultimate tier at all.
How the HBO Max price compares with other streamers
On a strict monthly price comparison, HBO Max/Max lands in the pricier tier of major streamers, particularly if you’re looking for ad-free watching.
It’s mostly a competitive price compared to ad-free plans from premium-original-centric services, and more expensive than ad-supported tiers from value-focused platforms.
Industry analysts at Parks Associates and Antenna have long pointed out that platforms with extensive libraries and buzzy originals can support higher prices. That is the strategic lane Max shares with rivals like big franchises and event TV. It may well be a more common cost-control strategy than it has been for other streaming services: U.S. households in general have about four to five streaming subscriptions, according to research from Leichtman Research Group and elsewhere.
Get your monthly cost down in a few ways
Opt for annual billing to lower the effective monthly price if you intend to have Max year-round. The savings may be worthwhile, especially if you’re paying month to month right now.
Check wireless and broadband perks. Some phone or internet plans come with access to Max (typically the With Ads tier) included, or at a discount. Carriers and cable providers change these bundles often, so we recommend reading the perks page of your plan before you sign up outright.
Adopt a rotation strategy. Since Max groups many of its marquee shows into seasonal drops, some viewers drop out between must-watch releases, then sign up just to catch up for a month. It’s basic insurance to keep your average monthly spend on streaming in line.
Bottom line on HBO Max monthly price and best value
The pricing for HBO Max monthly is $9.99 With Ads, $16.99 Ad-Free, and $19.99 Ultimate Ad-Free. Go With Ads for the lowest cost of entry, Ad-Free to maximize both streaming and downloads, or Ultimate if you’re interested in even more streams and 4K and Atmos support on supported titles. If you’re sticking around for the long haul, annual billing and an occasional carrier bundle are the simplest ways to cut down on that bill without losing access to Max’s signature lineup.
