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FindArticles > News > Technology

WordPress unveils Telex, an AI block builder

Bill Thompson
Last updated: September 10, 2025 1:35 pm
By Bill Thompson
Technology
5 Min Read
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WordPress Releases Telex: A Natural Language Command Line Interface for AI Development The WordPress team has released an experimental command-line tool for AI Development that can be used to create Gutenberg blocks based on natural language commands. Announced by co-founder Matt Mullenweg at WordCamp US, Telex purports to be a “vibe coding” buddy — similar to the way that products like v0 and Lovable yourselves, except focused on the workflows and architecture driving WordPress sites.

What Telex is trying (and hoping) to accomplish

Telex takes a prompt — for example, “a responsive hero block with a gradient, headline and newsletter signup” — and returns a downloadable. zip file, which is used as a normal WordPress plugin. Included are the parts that developers have worked to make look like a modern block: block. json metadata, the react of the editor code, styles and a PHP bootstrap in order to register and load assets.

Table of Contents
  • What Telex is trying (and hoping) to accomplish
  • Built for WordPress workflows
  • Early wins—and rough edges
  • How it fits into the AI tooling landscape
  • What developers should watch
  • The bottom line
WordPress launches Telex AI block builder, shown in the WordPress editor interface

Telex is being called experimental within the company, with independent release simply to encourage testing but without making any promises about production readiness. Mullenweg positioned the tool as an early prototype specifically crafted for the block editor, not as a general-purpose code generator. He showed how a contributor had been able to create a to-do list with animation block from scratch using Telex in minutes.

Built for WordPress workflows

Telex slots neatly into the existing habits of developers. Blocks you generate can just be dropped into some local environment, or spun up in WordPress Playground, the in-browser environment that serves PHP via WebAssembly and stores it in SQLite. That reduces the cost of experimentation: no hosting, no build pipeline, just a quick npm install and iterate.

The idea fits with the project’s long-term effort to make publishing less complicated. About 43% of the web is powered by WordPress, with more than 60,000 plugins available in the official directory, according to W3Techs. The fifty years of Telex, if it grows up, might shrink the amount of time it takes to get from idea to functional block, particularly for groups that don’t live and breathe block APIs, theme. json, and the specific details of editor supports.

Early wins—and rough edges

Like a lot of AI codegen tools, the first release looks promising and brittle. In an unofficial analysis, earlier testers noted that some projects generated wouldn’t build or needed manual interventions to run dependably. Things that go wrong include forgotten dependencies, incorrectly specified block supports, or simply being out of sync with the current WordPress version.

Mullenweg did recognize it was still a prototype, but made clear the longer-term positive: AI that understands block core conventions, that follows code standards, and that can scaffold testable, accessible, performance-minded blocks.

For now, developers should treat Telex output as any third-party content—run PHPCS, check security, test for responsiveness and accessibility, confirm whether it works with the site’s theme and editor setup.

WordPress Telex AI block builder launch concept with modular blocks and AI circuitry

How it fits into the AI tooling landscape

Telex is arriving amid a crescendo of AI-assisted coding products: GitHub Copilot for inline suggestions, Replit’s agents for complex, multi-step tasks, and interface-first builders like v0 and Lovable. Its distinguishing feature is depth of domain: scaffolding for WordPress, knowledge of block patterns, with outputs that match to either plugin distribution or a theme’s component library.

Aside from code generation, the team also teased a light-weight browser-based helper that serves up WordPress guidance with the editor — an indication of a future where AI is used to not only create, but also to run sites.

Mullenweg also refered to AI-native browsing experiences (e.g.: Comet by Perplexity) as comparable interfaces to how users might engage with WordPress content and admin flows.

What developers should watch

The key things to watch for are if Telex begins generating opinionated, production-ready patterns:

  • block supports that align with the capabilities of modern editors
  • best used with the theme\views build step
  • online live demo library composed in TypeScript

Sorry boys I’m going to stick with json out of the box, strong copy/paste accessibility defaults, and lightweight front-end assets. Robust defaults on internationalisation, sanitization, nonces, role capabilities, etc. will decide whether teams can take the tool to real projects, or just to demos.

So does governance and treatment of data. WordPress is GPL and open source and clear definitions around training data, model providers and license compatibility will be key for enterprise teams. The recent creation of an internal AI group this year suggests that Automattic and other core contributors are thinking through stewardship and alignment of Gutenberg (among other moving parts) towards the second decade for the project.

The bottom line

Telex isn’t a silver bullet, but it’s a plausible first step toward AI-native block development. And were the ‘tooling’ able to progress to a point consistently delivering secure, standards compliant and maintainable outputs unlike anything seen today, perhaps it would reduce some friction for the millions of sites and thousands of agencies relying on WordPress. For the time being, it’s a sandbox with some interesting potential — good for rapid prototyping and learning, and speeding up the routine scaffolding with human developers still very much in the review loop.

Bill Thompson
ByBill Thompson
Bill Thompson is a veteran technology columnist and digital culture analyst with decades of experience reporting on the intersection of media, society, and the internet. His commentary has been featured across major publications and global broadcasters. Known for exploring the social impact of digital transformation, Bill writes with a focus on ethics, innovation, and the future of information.
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