Amazon’s fall Prime event is among the only times each year when Apple gear is significantly discounted, and this effort from Amazon as fall descends affords serious markdowns on MacBook, AirPods, iPad and Apple Watch along with core accessories.
Since Apple’s own store — and those of its authorized retailers — seldom offer deals, the best Prime Day Apple deals tend to come from resellers who are attempting to drive traffic at typically competitive prices; these often come by way of short-term or invite-only coupons and bundle discounts. Here is an edited and condensed expert view of the deals that are really worth it — and the price ranges that indicate a true bargain.
- Best MacBook deals to watch for during Amazon’s Prime sale
- Top AirPods and Apple audio deals during Prime Day
- Best iPad and Apple Pencil deals to look for now
- Best Apple Watch and accessory deals during Prime Day
- How to confirm you are getting a real Prime Day deal
- Where else to look, farther afield than Amazon
Best MacBook deals to watch for during Amazon’s Prime sale
If you are in the market for a MacBook, make the MacBook Air your top choice to get the best bang for your buck. Deals on the latest Air models usually fall in the $100–$250 off range, though older-generation units can tip lower still. Offers on 16GB RAM models are rarer, but pick them up if you can find one. If you’re shopping for a MacBook Pro, look for more modest percentage cuts on better chips and bigger displays — a 14-inch or 16-inch Pro doesn’t often get deep discounts, but even a drop of 10–15% can save you quite a bit on the premium construction.
Price sanity check: Use price-history analysis tools like Camelcamelcamel and Keepa to compare past lows to current prices on a “sale.” In recent sales cycles we’ve seen previous-gen Air configs in the high $800s and newer models that were marked down low enough to make similarly priced Windows ultrabooks (i.e., not cheapo specials) look completely outclassed. There are independent lab tests from the likes of dev sites that run Geekbench, and then real-world video exports — they all bear out Apple silicon’s efficiency edge, making discounted previous-gen models still strong buys for students, creatives, and frequent flyers.
Top AirPods and Apple audio deals during Prime Day
Forget missing AirPods Pro when they fall this close to their all-time low price. A sub‑$200 tag is a standard “buy” signal for Pro, and third-gen AirPods frequently drop to appealing prices well beneath list. AirPods Max get occasional but steep markdowns, usually triple‑digit discounts during major sales. Make sure you’re getting the most current case type (USB‑C with newer Pro models) and look for extra discounts in coupon boxes on the product page; Amazon often hides them there.
Why they’re great: The active noise cancellation and Adaptive Transparency on Pro are solid performers for commuters and desk jockeys, while new firmware features can potentially boost performance over time. Consumer Reports and audio reviewers often consider the fit, mic quality, and ecosystem perks (Find My, seamless switching) to be best in class — so if you live in Apple’s world anyway, a Prime Day discount may pay off.
Best iPad and Apple Pencil deals to look for now
Entry models of the iPad are usual crowd-pleasers when they inch toward budget territory, but discounts on the iPad Air are usually around $100 to $150 off. The new iPad Pro models with their advanced displays and high-end chips don’t drop as much, but $150–$300 off depending on storage isn’t uncommon from big sales. If you’re in the market for a stylus, keep an eye out for discounts on Apple Pencil 2 or Pencil Pro: Accessory deals at $20–$40 off frequently show up as clipped coupons or limited-time lightning offers.
Buying tip: If you draw or take notes, latency improvements on the more recent Pencils are apparent the minute they’re in your hand. Apple remains the top tablet vendor by shipments, according to IDC, and the iPad category remains competitive enough: Amazon, Best Buy and Walmart all tend to offer price-matching deals on marquee configurations. Check the iPad’s display tech, chip and storage before you purchase, as similar-looking listings can conceal different generations.
Best Apple Watch and accessory deals during Prime Day
Flagship Apple Watch models generally go on sale for $50–$100 off during Prime events; the rugged model drops a bit more, and the “budget” Apple Watch SE often hits aggressive entry points.
The sweet spot value is the GPS model unless you’re certain that you require cellular. In terms of accessories, keep an eye out for AirTags multipacks, MagSafe chargers, Apple TV 4K, official cases, and USB‑C power adapters — these tend to reach or come close to their lowest prices of the season.
Health-conscious consumers can concern themselves with sensor sets and battery life claims. And independent testing from the likes of Consumer Reports inevitably highlights comfort and reliability as reasons that people choose to stay with Apple Watch, while athletes value its extensive app ecosystem and consistent GPS tracking. If you’re giving, extended return windows during the season can be as good a get as the discount itself.
How to confirm you are getting a real Prime Day deal
Reduce the price by comparing it against historic lows on Camelcamelcamel or Keepa. If the current offering price is within five or 10 dollars of an all-time low — or even better, below it — it’s a green light. Keep an eye out for clickable coupons available on the product page; they often stack on top of already-discounted prices. Lightning Deals can sell out fast, so add hot items to your cart and check out as soon as possible.
Model numbers matter. For AirPods, check the version of the charging case; for Apple Watch, check size and band; for Mac and iPad, check chip generation, RAM and storage. Factor in trade‑in credits and store card cash back (Prime Visa normally gives back 5% on eligible purchases). And if you miss a deal, take notice of competing retailers — our retail tracking for Circana has long shown aggressive price matching during major events.
- For AirPods, verify the charging case version (USB‑C vs. Lightning).
- For Apple Watch, confirm the case size and band compatibility.
- For Mac and iPad, verify the chip generation, RAM, and storage.
Where else to look, farther afield than Amazon
Best Buy, Walmart and Target often match Prime Day Apple pricing itself, occasionally adding a gift card bundle or student discount on top. Carriers are likely to respond with iPhone bill credits in exchange for trading in a recent device and adding unlimited plans — just examine the fine print on contract requirements. If you’re okay with refurbished, Apple’s Certified Refurbished store sells like‑new units that include the new warranty (we’ve also seen Amazon Warehouse and trusted third-party stores go even lower during big sales on open‑box stock).
The hack: Prime Day Apple deals are at their most gobsmacking when they meet or beat historic lows for the precise configuration you want — not some model that’s sort of like it. Check the specs, compare prices and, for standout drops, be swift. Here are the best ways to secure a top-end Apple upgrade without pulling out your wallet and overpaying.
