Amazon has just slashed the price of the Sony WH-1000XM6 headphones to their lowest yet, making one of the best-selling noise-canceling headsets easier than ever for Black Friday shoppers to get hold of. The over-ear flagship is currently $398, or the typical 13% discount below its usual street price of about $459, according to most serious price trackers.
Lowest Amazon price yet on Sony WH-1000XM6 headphones
This is the first time we’ve seen such a widely available floor price for the XM6 at Amazon, and it undercuts most of its past sales by a decent amount. Price-tracking services such as Keepa and CamelCamelCamel don’t indicate any past dips beneath this price, making the current sticker a standout if you’ve been holding off on an upgrade without going full-on list price.

Like on any Black Friday, availability can change quickly as inventory runs out. If $398 is in your price range, now’s the time to lock it down — particularly if there’s a specific colorway you’re after, as prices may fluctuate by a few dollars based on stock.
What makes the WH-1000XM6 stand out among ANC rivals
For years, the XM line has been the measuring stick in premium ANC cans, and the XM6 continues that heritage with stronger noise-reduction capabilities, more natural-sounding transparency, and even more refined comfort for extended listening. Adaptive noise control adjusts to your current activity and filters out everything else, while speak-to-chat automatically pauses your music when you start talking — it all happens on its own based on the settings you choose in the Sony Headphones Connect app.
Sound quality remains a highlight. And with LDAC making higher-bitrate streaming possible on supported Android devices, the XM6 serves up a comparatively clean sound that’s full-bodied and plummy, yet engaging bass never swamps the mids. iPhone owners still get outstanding wireless performance over AAC, and all users enjoy Sony’s solid onboard EQ and preset tuning options in the app.
Call quality is better, too. Beamforming mics and smarter wind reduction mean your voice comes through even on the busiest of streets and transit hubs — places where earlier generations might occasionally fumble. It’s the culmination of years of developmental improvements that independent test labs and reviewers have consistently placed at or near the top in measures like ANC performance and everyday usability; from long-term measurements by outfits like RTINGS to editorial verdicts from What Hi-Fi, they say it for all previous WH-1000X iterations.
Battery life remains a strong point at up to 30 hours with noise-canceling on, and fast charging provides hours of listening time in minutes over a cabled connection. The travel case keeps the headphones scratch-free in a backpack or bag, and these noise-canceling headphones can be paired to a laptop and a mobile device at the same time with multipoint Bluetooth.

How this Sony XM6 deal compares to other top models
Meanwhile, in the same premium band, Bose QuietComfort Ultra Headphones regularly compete for the noise-canceling crown and have also received Black Friday discounts down into the low-to-mid $300s.
Apple’s AirPods Max are great with iOS but tend to cost more and don’t have features like adjustable EQ on-device. Today’s $398 price makes the XM6 one of the highest value-performing flagships to consider, especially if you believe in codec flexibility, a wealth of app controls, and a balanced tuning that covers all genres.
Who should upgrade to the WH-1000XM6 right now
The jump to the XM6 from the XM3 or XM4 is significant: quieter cabins on planes and trains, better calls, and smarter adaptive features. Owners of XM5s will get more incremental improvements, though, and even if I loathe the idea of using the things on trains or planes, coach dwellers who live on calls may still appreciate those refinements. Android listeners with LDAC-capable phones will derive the full benefit from Sony’s high-bitrate pipe; iPhone users from the XM6’s class-leading ANC and comfort.
Smart buying tips for getting the best XM6 value
Ensure the seller is Amazon or an authorized dealer to maintain your warranty. Review the holiday return window in your account, which is typically longer during peak shopping season. And finally, take a glance at alternate colorways — prices can shift around a few dollars or so — and consider tacking on a short accessory cable if you’ll be plugging into in-flight entertainment.
Bottom line: The Sony WH-1000XM6 is at an all-time low price of $398, with savings off the MSRP. If top-notch ANC, refined sound, and travel-friendly functionality are part of your list, then this is one of the best Black Friday headphone purchases available on Amazon right now.