The most affordable way to get your hands on a Ninja Creami has just fallen to its lowest price ever at $297.49—over $50 off the device’s normal list of $349.99.
If you are looking for a soft-serve-style machine with Black Friday right around the corner, this is an unusual early discount on one of the year’s buzziest kitchen launches.

That 15% drop sets Amazon well ahead of the other major retailers, and is among the first significant discounts on this model since its release. If previous Ninja Creami runs are indicative of anything, inventory shrinks as gifting picks up, so such early pricing is noteworthy.
Why This Deal Matters for Early Black Friday Shoppers
It’s all about the timing for small kitchen electrics. Adobe’s holiday retail analysis tends to find deeper markdowns being observed in late November, but brand-new models seldom see heavy discounts before the peak event. A floor-setting price pre-Black Friday indicates retailers are battling for cart share in the dessert-maker category.
There’s also the demand side. And Ninja’s Creami ecosystem, too, has become a runaway social hit — a sensation with home cooks and the fitness crowd as well, encouraging both to concoct protein-forward frozen desserts. During the rush on the original Creami models, it wasn’t unusual for them to be on weeks-long backorder. Amazon’s record-low price now offers early buyers a chance to avoid stock swings while still receiving a meaningful discount.
What Ninja Scoop and Swirl Provides for Soft-Serve Fans
The Scoop and Swirl is designed for that ice-cream-shop vibe at home, producing soft-serve-style textures and on-demand ribbons of flavor. You’re freezing your base in those containers, and a few minutes of spinning later, you have creamy ice cream — after the overnight freeze, one button from dessert.
Where it really shines, though, is the “swirl” experience: You can add sauces or mix-ins at dispensing time for those nostalgic stripes and pockets of flavor that are difficult to reproduce with just a simple stir-in. One-touch programs focus on creating different textures — soft serve, sorbet, and mix-in modes, for example — so that even when you’re experimenting with alternative milks or lower-sugar recipes, results will be consistent.
Independent testers have also spoken well of the broader Ninja Creami platform, noting its versatility and ability to produce a reproducible texture; laboratories including those at Consumer Reports, as well as reviewers around the web (including me), have reported that it can turn basic frozen bases into something remarkably close to churned ice cream — especially when you crunch in solids and sugars. And the Scoop and Swirl builds on that tradition, while embracing its soft-serve identity.

How It Tastes in Comparison to the Creami Line
If you’ve seen the original Creami or its Deluxe version, those machines concentrate on re-spinning pints into frozen desserts requiring scoops. The Scoop and Swirl skews the other way, as it is more about the serve itself — adding controlled swirls to your serve, yielding a softer, airy finish you’d expect from a shop machine. In other words: Creami for scoops, Scoop and Swirl for cones or cups with ribbons of flavor.
That distinction matters for buyers. If your aim is mix-and-match pints for meal prep, the old go-to Creami still holds up, and can often be found at a lower price. If you’re in pursuit of soft-serve textures, sundae-night theatrics and cleaner swirls without hand cramping, this newer model is the one to keep an eye on — especially at a new all-time low.
Who Should Buy Now and Who Might Want to Wait and Watch
Home entertainers and families desiring a showpiece dessert station will get the most out of this. Users who are attuned to fitness can also adjust protein, fiber and sweeteners — customizing the mix of ingredients is something dietitians with the Academy of Nutrition and Dietetics often describe as a smart wellness strategy when it comes to homemade desserts.
Consider space and routine. Anticipate a footprint similar to other compact countertop appliances and allocate freezer space for the containers. If you’re already in the habit of batch-cooking bases (yogurt or custard, dairy-free blends), the Scoop and Swirl can slip neatly into your weekly rhythm.
Price and Availability Snapshot Ahead of Black Friday
Current price: $297.49. List price: $349.99. Savings: $52.50 at 15% off. That is the lowest recorded price for this model at most major retailers. Right now Amazon is winning, with a slight advantage over the brand’s direct price.
As always, deals tend to come and go in the week of Black Friday. If you’ve had the Scoop and Swirl on your list and crave shop-quality soft serve at home, this new low price is when to pull the trigger.