Apple’s next keynote is expected to headline the iPhone 17, and the company will stream the reveal widely. Here’s how to watch live or on-demand, get the best video quality, and make sure you don’t miss a moment—no matter what device you use or where you’re tuning in from.
Where Apple will stream the keynote
The broadcast will appear simultaneously on Apple’s Events page, in the Apple TV app on phones, tablets, Macs, Apple TV 4K and many smart TVs, and on Apple’s official YouTube channel. The YouTube stream is often the easiest option on Windows PCs, Chromebooks, game consoles and smart TVs that don’t run the Apple TV app.
If you prefer an ad-free experience and native HDR playback on supported hardware, the Apple TV app is the most consistent path. On the web, Apple’s Events page typically supports Safari, Chrome, Edge and Firefox, provided the browser can handle H.264 video and Media Source Extensions.
Optimize your setup for 4K HDR
Recent Apple keynotes stream in up to 4K, with HDR formats such as Dolby Vision supported on compatible devices. For smooth 4K streaming, YouTube recommends at least a 20 Mbps connection, while many streaming providers advise 25 Mbps or higher for headroom. If bandwidth fluctuates, dropping to 1080p often preserves stability with only a small clarity trade-off on most laptops and tablets.
On TVs, make sure HDR is enabled in your device settings, and use a high-speed HDMI cable if you’re connected to a receiver or soundbar. Keep firmware and apps updated: tvOS, the YouTube app and your smart TV’s system updates can solve 4K handshake issues, HDR clipping or stuttering. On a Mac or PC, close background downloads and disable VPNs that may throttle video CDNs.
Set reminders so you don’t miss it
YouTube’s “Notify me” button will convert the stream’s start to your local time and send an alert on desktop and mobile. Apple’s Events page typically offers an .ics calendar file you can add to Apple Calendar, Google Calendar or Outlook. You can also ask Siri to “remind me about the Apple event,” which places a reminder across your Apple devices via iCloud.
Accessibility and language options
Apple provides closed captions for livestreams and replays, and the Apple TV app respects your system-wide subtitle and captioning preferences. On YouTube, tap the “CC” icon to enable captions and the gear icon to choose languages when available. Apple has offered sign language interpretation for major events and publishes post-event transcripts on its Newsroom, which is useful for quick reference and accessibility.
Watching globally, on any connection
The stream is global and typically not region-locked. If your workplace or school network limits YouTube, Apple’s Events page or the Apple TV app can be good alternatives. On mobile data, consider 720p or 1080p to balance clarity with usage. A full-length keynote in 4K can consume many gigabytes; shifting to 1080p cuts data demands substantially while remaining crisp on smaller screens.
After the keynote: instant replays and deep dives
Replays are usually available immediately on YouTube and in the Apple TV app, with segmented product videos and ads posted to Apple’s channel soon after. Apple Newsroom typically publishes device pages, technical footnotes and press materials that clarify specs, battery claims and camera details, which is helpful if you want the official line without scrubbing through the full video.
Why it’s worth watching live
Apple’s keynote videos increasingly showcase real-world demos and visual storytelling that don’t translate as well in summaries. In recent years, individual iPhone launch replays on YouTube have drawn well over 20 million views, underscoring the draw of the live production. If you care about camera changes, display upgrades or battery claims, seeing Apple’s comparative footage and on-screen charts in real time provides context you won’t get from a press release alone.
A brief look at what to expect
Coverage from veterans at Bloomberg and well-known supply chain analysts has pointed to a slimmer iPhone 17 variant that could replace the Plus, high-refresh displays on more models, and a redesigned camera layout on the Pro line. Updates to Apple Watch and AirPods are also widely anticipated. As always, the keynote will pair those reveals with platform news from iOS and watchOS—so if you’re deciding whether to upgrade, the live event is the clearest window into Apple’s strategy.
Bottom line: open the Apple TV app or Apple’s YouTube channel, set a reminder, and check your video settings ahead of time. Whether you want the 4K HDR feed on a big screen or captions on a phone, you’ll be set for the iPhone 17 reveal the moment it goes live.