Fans of the breakout hockey drama Heated Rivalry are finally getting the merch they’ve been clamoring for. The Team Canada–style fleece seen on screen is moving toward an official drop, and email signups are now the only guaranteed way to get notified the moment sales go live.
The collaboration is being produced by Province of Canada, the Toronto-based label known for making its apparel entirely domestically. Early signs point to a swift sellout: the brand’s announcement drew six-figure engagement on Instagram, and “release the fleece” has surged across Threads, illustrating rare, show-driven demand for a single garment.
- Why the Heated Rivalry Fleece Drop Matters to Fans
- What We Know So Far About the Official Fleece Release
- Pricing Signals and Build Quality Expectations to Watch
- Shipping Options and Availability for International Buyers
- How to Secure a Heated Rivalry Fleece on Drop Day
- The Wider Merch Landscape Forming Around the Hit Show
Why the Heated Rivalry Fleece Drop Matters to Fans
Heated Rivalry has quickly cultivated a fervent fandom, and the on-screen fleece became an emblem of the show’s Canada-versus-Canada competitive spirit. Producers at Accent Aigu Entertainment have emphasized that the partnership with Province of Canada aligns with the series’ ethos: quality-first, proudly Canadian, and designed to last beyond the current hype cycle.
Scarcity is likely by design. Fashion and entertainment tie-ins that lean on limited releases tend to generate high intent to buy. Industry analyses from Shopify and other retail researchers have highlighted how “drop culture” and waitlists lift engagement and sell-through, especially when a product carries a recognizable on-screen story.
What We Know So Far About the Official Fleece Release
Province of Canada will manufacture the fleece in Canada, with the company stating that 100% of its products are made domestically. In a notable giveback, 10% of proceeds from fleece sales will be donated to a charity, underscoring the project’s community-minded pitch even as details remain under wraps.
The release date has not been announced. Instead, the brand is directing fans to join its email list for first notice when orders open. Given how quickly TV-driven apparel has sold out this year, registering early is prudent if you want a first-batch shot.
Pricing Signals and Build Quality Expectations to Watch
While official pricing isn’t public, current Province of Canada pieces give a useful benchmark. The label’s reverse fleece pullover lists at about $168 CAD, and a reverse fleece overshirt at roughly $198 CAD—about $124 and $146 USD at recent exchange rates. That puts expectations for the Heated Rivalry fleece at $120+ USD, depending on trims, appliqués, and production volume.
Domestic manufacturing generally carries higher labor and material costs than offshore alternatives, but it often shows in hand-feel and durability. Expect heavyweight fleece, robust seaming, and period-accurate details that nod to classic Team Canada outerwear, the elements that made the screen-worn version an instant fan favorite.
Shipping Options and Availability for International Buyers
Province of Canada’s site has recently indicated shipping to Canada, Europe, Australia, and New Zealand, with a temporary pause on U.S. orders noted last year. The landing page for the Heated Rivalry fleece signals an aim to make shipping available to as many countries as possible, suggesting logistics updates may roll out in tandem with the drop.
For U.S. fans, watch for any announcement about resumed shipping. If cross-border purchasing becomes necessary, consider duties and taxes at checkout. U.S. de minimis rules typically allow many small parcels to enter duty-free up to $800, though carrier fees and state taxes can still apply.
How to Secure a Heated Rivalry Fleece on Drop Day
- Join the official email list and whitelist the sender so alerts don’t land in spam.
- Confirm your size using the brand’s existing fleece size guides to avoid last-minute decisions.
- Set notifications on Province of Canada’s social channels, where restock and queue updates often surface first.
- Have payment and shipping details saved for a one-click checkout experience; in high-demand drops, seconds matter.
The Wider Merch Landscape Forming Around the Hit Show
The series’ official storefront has seen rapid sellouts across its catalog, reinforcing that demand is running ahead of supply. A properly signaled, staged drop for the fleece helps the producers and manufacturer calibrate inventory, fulfill charitable commitments, and keep room for future capsules that expand the on-screen aesthetic.
Bottom line: if the Heated Rivalry fleece is on your must-have list, join the email list now and be ready to act when the notification hits. For a fandom that asked—and asked loudly—this looks like the moment that turns a meme into a tangible, Canadian-made keepsake.
