Through Amazon Autos, Ford’s dealer network is selling certified pre-owned inventory, enabling shoppers to browse and finance used Fords on the site as well as schedule a pickup without ever needing to leave the Amazon experience.
The rollout adds a new front to auto retail, where brand-certified cars line up against one of the world’s best-known shopping platforms.
How The Amazon Integration For Ford CPO Vehicles Works
Ford dealers participating in the program upload certified pre-owned vehicles to Amazon’s Autos marketplace. Shoppers can search for models from about a 75-mile radius, compare prices, check financing options, and make an appointment to pick up the car — all without leaving Amazon. The actual sale is handled on the platform, however, while pricing, vehicle delivery or pickup, and post-sale support are still on the dealer.
For now, Amazon Autos is launching with Ford inventory from between 160 and 180 dealers across Los Angeles, Seattle, and Dallas, and plans to add other markets. To locate eligible cars, customers can filter by “certified pre-owned” and search for Ford listings in their area.
What Do Buyers Get With Ford Blue Advantage?
Each Ford vehicle in the program is included in Ford Blue Advantage, the manufacturer’s certified program that comes with a multi-point inspection, warranty coverage, and roadside assistance.
There’s a money-back guarantee as well: Buyers can return the vehicle within 14 days or 1,000 miles for a refund. Courtesy of Ford. Ford is portraying the move as combining the peace of mind that comes with a factory-backed CPO vehicle with all the convenience of an Amazon shopping flow.
Practically speaking, that means someone browsing for a certified Explorer in Dallas can see the available inventory, look over price and financing offers, reserve it, and designate a pickup window — without hopping around to various dealership websites or forms.
The dealer continues to manage the handoff and any after-sales needs, but friction is taken out of the front end.
Why This Is Important For Dealers And Consumers
This is a sentiment echoed by many car buyers — not to mention most other people who are doing much of their shopping on the internet. Cox Automotive says over 80 percent of shoppers start online, but only about 10 percent actually buy a car entirely through the web. Out on the lot, by reaching buyers where they already shop, Ford dealers capture new visibility and lead quality without losing pricing or margins to a third party.
For consumers, the benefit is discovery and trust. Amazon’s well-known user account, saved preferences, and one-click transaction are tiered atop dealer inventory and manufacturer certifications. As used-car prices relax from their pandemic-era peaks, measured by the Manheim Used Vehicle Value Index, that increased choice and clear CPO perks could sway on-the-fence buyers back into the fold.
How It Compares To Other Auto Marketplaces
Amazon’s model is different from that of classifieds-style aggregators such as Autotrader, Cars.com, or eBay Motors, where browsing frequently leads users off-platform. It is also different from direct-to-consumer online-only retailers that manage logistics from beginning to end. In this alternate model, Amazon is little more than a glossy store window and transaction layer of high visibility while franchise dealers retain control over inventory, pricing, and aftercare — an omnichannel prescription that many brands are now cottoning on to.
Ford is the second car manufacturer to work directly with Amazon Autos; Hyundai also offers new cars through participating dealers. Amazon’s marketplace also has used cars from rental fleets and independent dealers in some markets, but the Ford Blue Advantage partnership gives the storefront a specific, certified anchor.
Market Context And Early Metrics To Watch
The U.S. used-vehicle market is huge — Cox Automotive estimates about 36 million used sales per year — but mostly fragmented. If Amazon succeeds in simplifying discovery and checkout while maintaining that dealers are core to the process, CPO share may increase as people trade up from private-party purchases.
The numbers that will be worth monitoring going forward are:
- Conversion rates (from Amazon browse to dealer pickup)
- Average days-to-sale on certified pre-owned units
- Customer satisfaction after delivery
J.D. Power’s Sales Satisfaction Index has been ticking up on digital touchpoints; if Amazon’s flow shortens the time spent on paperwork and brings more clarity to how financing works, dealers could see new transactions and better-satisfied customers.
What Comes Next For Amazon Autos And Ford Dealers
Growth beyond the original three metros is expected, as well as deeper embedding of financing and trade-in tools. When more Ford stores sign up, breadth of inventory will count — how strong the mix is across F-150, Explorer, Escape, and Bronco Sport, as well as hybrids, is going to determine how often Amazon becomes used-vehicle shoppers’ first stop for a Ford.
The bigger picture is unmistakable. Automakers and retailers are converging around a model in which brand certification, local dealer scale, and digital convenience exist in the same funnel. Ford’s foray onto Amazon Autos doesn’t bulldoze the showroom; it taps more of the journey where millions already shop, then hands back the keys to the local dealer when it matters most.
