The flagship Bose QuietComfort Ultra headphones have plummeted to their all-time low price of $279 — a big cut from the list price of $429. That’s a $150 discount, or 35% off, and it makes one of the most in-demand noise-canceling pairs an easy consideration for holiday shoppers and frequent travelers alike.
Why This Deal Is So Good for Shoppers and Travelers
There aren’t many premium ANC headphones that drop well below the $300 mark, and when they do, it’s often for models on their way to being phased out. That’s not the case here. The QuietComfort Ultra is still Bose’s current top-end over-ear model, and price trackers have been calling the new floor $279 (which undercuts many of the more frequent sale prices that fell into the $329–$349 range earlier this year).
- Why This Deal Is So Good for Shoppers and Travelers
- What You Get With the Bose QuietComfort Ultra Headphones
- Sound and Active Noise Cancellation Performance
- How It Compares With Sony and Apple Competitors
- Who Should Buy the QuietComfort Ultra at This Price
- Bottom Line: Why This $279 QuietComfort Ultra Deal Stands Out

This discount makes the Ultra a stone-cold play in the “best value” category compared with some longtime competitors. If you were holding out for a clear sign to upgrade from an older QuietComfort or any midrange commuter pair, this is it.
What You Get With the Bose QuietComfort Ultra Headphones
Bose constructs the Ultra around its three biggest selling points: industry-leading active noise cancellation, a level of comfort you forget is wrapped around your ears, and an easy-on-the-ears sound signature that’s made for all-day listening. Plush ear cushions and a light clamp force stop fatigue on cross-country flights or extended listening sessions.
Three listening modes — Quiet, Aware, and Immersion — allow you to dial in the amount of the outside world you hear. Quiet is for maximum hush on planes and trains. For street safety and speedy talks, Aware pipes in your environment. Immersion adds Bose’s spatial processing for a more open, “in front of you” soundstage without futzing with app tricks.
Battery life runs up to 24 hours per charge, and a speedy 15-minute top-up will deliver several hours of playback just when you’re running out of the house.
Multipoint on Bluetooth 5.3 maintains two connections simultaneously, so you can jump from laptop to phone on a call without any button pushing, and USB-C means power management is never a hassle.
Bose’s CustomTune calibration analyzes the seal every time you put them on and makes slight adjustments to the EQ and noise reduction based on your ears.
One result of that automatic correction is that owners say the sound remains consistent even as fit changes throughout the day.

Sound and Active Noise Cancellation Performance
The Ultra veers into a smooth, easy-to-like tuning: clear vocals, clean treble, and low end that digs deep but does not get in the way of the mids. Spatial processing tarts up live albums and cinematic scores with greater expanse while maintaining imaging stability and averting the “swirling” effect some virtual surround modes can produce.
It’s in conceptually subtracting noise that Bose still has a leg up. Independent testing from outlets like Rtings and Consumer Reports has consistently lauded the company’s superpower for knocking back engine rumble and office chatter. In busy subway stations and open-plan offices, the Ultra’s ANC does, in fact, make a noticeable reduction in fatigue by cutting off low-level, low-frequency noise that grates on you over time.
Call quality is aided by a beamforming mic array and noise-rejecting algorithms that keep your voice clear above wind or traffic. And for hybrid workers, that reliability can be as important as how musical it is.
How It Compares With Sony and Apple Competitors
Sony’s WH-1000XM5 is still a powerhouse with longer battery life and an outstanding app EQ, but it tends to sell for $329 to $399. Apple’s AirPods Max continue to fetch a premium — often $449 or more — and, while great with Apple devices, are heavier and lack a physical power-off control. At $279, the QuietComfort Ultra manages to undercut both of them while delivering ANC and comfort that used to be top of class.
If you’re upgrading from one of Bose’s older QuietComfort 45 models, the Ultra brings you more powerful noise cancellation, a sturdier transparency mode, spatial audio, and a more modern control system. It’s not a lateral move; it’s a substantive upgrade.
Who Should Buy the QuietComfort Ultra at This Price
The big beneficiaries would be frequent flyers, daily commuters, and remote workers. The great hush, all-day comfort, and bulletproof connection of the Ultra make it a stress reducer as much as it is an audio machine. Audiophiles who favor a clinical, studio signature might want to EQ the bass a hair, but for most, its default tuning strikes an ideal balance.
While travel numbers are up, according to transportation authorities, and the premium headphones market is still exploding (per research firm IDC), deep discounts on current-flagship ANC models are few and far between. If that $279 is in your budget and you can get one while they last, this could be a smart, low-risk purchase.
Bottom Line: Why This $279 QuietComfort Ultra Deal Stands Out
By our thresholds, the best deal out there right now on headphones is the Bose QuietComfort Ultra for $279: superior noise cancellation, comfortable design, spatial audio benefits, and pragmatic features like multipoint and quick charge. That’s exactly the kind of price drop that makes a wish-list item an easy yes.