Amazon is, perhaps unsurprisingly, offering a great deal on Apple’s popular item trackers — a four-pack of AirTags for $64.98, which is down from the list price of $99.
With that 34% discount, the per-tag cost is around $16, which makes this one of the better-value bundles available right now. Like all lightning deals, the price and availability are subject to change.

Why This AirTag Bundle Is a Standout Deal Today
AirTags seldom fall to this price outside of major shopping events, and even then they frequently linger at around $80 for the four in a pack. For any readers who’ve had their eyes open to keep keys, backpacks, camera bags, or luggage properly tagged waiting in the wings, this is essentially the price that unlocks an extra tag over buying individually. The savings are simple: $34 off the bundle and a lower cost per tracked item than if you were to buy them one by one.
AirTags, unlike many more obscure trackers, connect directly to Apple’s Find My network — a key differentiator. Two billion active devices are distributed around the world, according to Apple, and it’s easiest to see how the network effect impacts your lost AirPods: The more people with an Apple device in a given area, the better your dropped item pings nearby gadgets and pops up on your Find My map. That is the scale that’s driving the hardware.
How AirTags and Your iPhone Work Together
Setup is fast: Hold an AirTag near your iPhone or iPad, and then tap to pair. Beyond that, the Find My app controls names, locations, and alerts. For those of you with a newer iPhone (11 or later), there’s Precision Finding, which leverages Ultra Wideband to help guide you via an on-screen arrow and distance readout when there’s an AirTag in range.
Each AirTag is rated IP67 for dust and water resistance, which means it can handle everyday splashes and rain. The device draws power from a standard CR2032 coin cell, which most users will need to replace around once per year. There’s no charging cable to keep track of — just twist to open, replace the battery, and you’re in business.
Real-World AirTag Use Cases and Helpful Stats
For travelers, checked and carry-on bags are popular places to conceal an AirTag; when luggage gets lost along the way, such a network-assisted location can mean the difference between not knowing and knowing. The U.S. Department of Transportation’s Air Travel Consumer Report has found mishandled baggage at rates in the single digits per 1,000 bags in the past few years — very rare on a per-bag basis, but annoying when it’s your bag. “Trackers offer an extra level of visibility that the airlines can’t always give in real time.”

Closer to home, AirTags are useful for keys, wallets (if you have a slim sleeve), school backpacks, or gym bags. A lot of pet owners clip them to collars with an aftermarket holder for peace of mind around the neighborhood. Stand-alone testers and buying guides, such as long-term product reviewers, routinely recommend AirTags to iPhone users on accuracy and ecosystem support.
AirTag Privacy and Safety Features Explained
Apple includes anti-stalking protections in AirTags. If a mystery AirTag seems to be following you, your iPhone may notify you; Android users get such notices through a common industry standard developed by Apple and Google for detecting unwanted trackers. AirTags can also play a sound that is audible, and each tag’s serial number can be utilized by law enforcement during an investigation. In the Find My settings, users can control notifications, customize alerts, and turn off a tag if desired.
What to Know Before You Buy and Start Using AirTags
AirTags are primarily made for Apple devices. Android users can scan a discovered tag to see unwanted tracker alerts, although they won’t receive the full Precision Finding experience. Keep in mind that AirTags lack a key ring hole; expect to buy an accessory holder or adhesive wallet sleeve if you want one, adding a few dollars each.
For optimal results, clearly name each tag (e.g., Keys or Carry-On or Camera Bag). If something does go missing, use Lost Mode and keep Bluetooth and location services on.
When you’re putting a tag in luggage, stick it inside an outer pocket or near the top to optimize signal pickup when it’s amid obstructions.
Bottom Line: Why This Four-Pack Deal Is Worth It
For $64.98 for four, here’s a compelling opportunity to put the hardest-to-lose tracker from Apple on even more of your belongings. Whether you’re readying yourself for travel or putting an end to the “Where are my keys?” roster, the trifecta of deep network coverage, Precision Finding on newer iPhones, and a yearlong replaceable battery makes this bundle a no-brainer — especially at 34% off.