Anything, a vibe-coding startup where people can build full apps just by using natural language prompts to mix and match phones’ native sensors—accelerometers and GPS, for example—is announcing that it has raised $11 million in funding at an “over” $100M valuation (we’ll explain later) — after seeing over 41% MoM growth and reaching a $2 million annual run rate within its first two weeks live.
Footwork led the round, with additional support from Uncork, Bessemer Venture Partners and M13. The company’s mission is straightforward, say co-founders and former Google colleagues Dhruv Amin and Marcus Lowe: bridge the gap between flashy prototypes and production-grade software that real users can launch, monetize and support.
What Makes This Early ARR Signal So Unique
Run-rate metrics are often noisy to start, but hitting a $2 million ARR pace inside of days suggests disproportionately strong activation and willingness to pay.
What sets this category apart isn’t that it’s code generation, but rather prompt-to-live — revenue-capable product conversion. Early examples already on the App Store, like a habit tracker, a CPR training app and a hairstyle try-on tool, serve as evidence that nontechnical users can ship fast without wrestling with infrastructure.
That production focus addresses a gap many investors have bemoaned across AI coding tools: most generate impressive demos and then crash when users need authentication, databases, storage, payments and app-store packaging to go live. The sooner those pieces snap into place, the lower the abandonment rate between “cool prototype” and “working business.”
A Full-Stack Bet, Not Patchwork Integrations
As a result, while many of the best-loved tools in this wave cobble together third-party services like Supabase to offer databases, Anything decided to build a larger slice of the stack in-house. It looks to combine a database, file storage, user management, payments, hosting and one-click deployment to the web and mobile app stores. The bet: fewer integrations equals fewer failure points, and time to value is faster for non-developers.
That is capital intensive, but it frequently results in stickier usage and more obvious monetization.
Backend-owning platforms can meter usage, offer tiered bundles, and sell enterprise controls without relying on third-party vendors. The equation for customers is vendor lock-in versus speed; the winners will make portability and compliance first-class features to address that anxiety.
Riding A Category Growing At Breakneck Speed
Vibe coding — shorthand for AI-assisted app creation with plain English prompts — went from curiosity to something that made business sense in a year. Swedish startup Lovable forecasted publicly that it would reach nine-figure ARR within 12 months of launching, and Replit has said its recurring revenue shot up from a few million to past the nine-figure mark in under 12 months. Those paths have made developer tooling into a hotbed of AI competition.
Competition is fierce. StackBlitz’s Bolt and later entrants like Mocha care more about different combinations of generation, collaboration and infrastructure. Anything’s pitch is purposefully opinionated: fewer knobs, more done-for-you primitives and a preference for shippable products over endless scaffolding.
From Marketplace Roots To Product Velocity
Amin and Lowe were previously co-founders at a developer marketplace that matched AI coding tools with human engineers and had gotten to a few million dollars in run rate. Once large language models got better, they made a pivot in 2023 to being purely product focused and quietly raised their early capital from Uncork and Bessemer. The new platform has been designed to cut out the work of integration that the business had to do on behalf of its marketplace customers and is, in effect, a productization of all that it learned from running that service business.
If Anything can hit and keep up the rate of activation-to-publish, its model makes for compelling unit economics: recurring platform fees charged on a per-app basis along with a usage-based infrastructure fee (not to mention potential payments take rates into whatever apps are launched on top). That’s the “Shopify for app building” metaphor the team throws around — a system that scales as its customers scale.
What To Watch Next as Anything Scales Its Platform
The near-term test is durability. Early ARR ramp gains can be stamped out by creeping churn, bloating COGS, or published apps that find no users. Reliability, security and data governance will decide whether Anything can draw professional teams, rather than just lone creators. The support for migration paths — exporting code, data, and schemas — will also be important as customers scale up.
Still, the thesis is timely. As AI reduces the friction of building software, what used to be the bottleneck is suddenly no longer writing code — it’s running a business. By selling packages of back-end that users can “prompt their way up to launch,” Anything is positioning itself as an on-ramp from idea to income. The premium in this market will be to the person who is able to make that leap the smallest — and stickiest.
