Samsung Project Moohan VR: Price, release details

Samsung’s long-rumored Project Moohan is shaping up to be the company’s most expansive foray into mixed reality yet—an ultra-premium VR/MR headset set to align side by side with Apple’s Vision Pro while flexing Samsung’s ever-evolving Galaxy ecosystem.

Rumors suggest this will be a top-end device with the latest in display technology, based on Qualcomm’s flagship XR platform, and will follow a staggered launch that begins in Samsung’s home market of Korea.

The pitch is straightforward: pro-grade pictures and productivity with consumer-friendly polish.

Price: Premium tier that undercuts Apple’s headset

Multiple leaks suggest a price range somewhere between about $1,799 and $2,999, which places Moohan well above mainstream standalone headsets like Meta Quest 3 but still below Apple’s $3,499 Vision Pro. That pricing indicates a strong “prosumer” focus: gearheads, early adopters, and pros who want desktop-class visuals and passthrough without the overhead of an enterprise contract.

It also serves as a display bill of materials. Micro‑OLED panels, high-speed sensors, and a top-end Qualcomm SoC cost money. Market analysts at IDC and Counterpoint have long remarked that new optics and displays are the number one contributors to cost for premium XR; its rumored specs for Moohan point in that direction.

Release window: Korea first, then a phased global rollout

Preorders, according to UploadVR’s sources, will go live right around the time the hardware is available in stores, with the launch happening first in Korea before rolling out elsewhere over several weeks. This Korea-first timing parallels Samsung’s typical flagship rollouts and mirrors the added logistics of a new-class platform.

Retail channels are expected to resemble Samsung’s premium Galaxy playbook: direct sales, carrier partnerships in some markets, and “more curated programs” on-site driven by high-fidelity passthrough, media, and productivity demos.

Core hardware: Snapdragon XR2+ Gen 2 and Micro‑OLED

Leaks have been consistently pointing to Qualcomm’s Snapdragon XR2+ Gen 2 as the compute base, a platform specifically designed for mixed reality, featuring headroom for high-resolution displays, low-latency color passthrough, as well as multiple concurrent camera streams for hand and eye tracking. Qualcomm advertises support for 4K‑quality per‑eye rendering and sophisticated scene understanding that Moohan covets.

The headline news, however, is the display tech. According to Moohan sources, there are 1.3‑inch Micro‑OLED panels at 3552×3840 per eye—around 13.64 million pixels per eye. It’s a lot denser than Meta Quest 3’s ~4.56 million per eye and actually exceeds Apple’s per‑eye count by about two million pixels, resulting in sharper text, finer UI elements, and less screen‑door effect.

High brightness output and a wide color gamut are also part of the package, both critical for lifelike passthrough and HDR‑leaning media. Pancake optics seem almost certain to keep the package small. Samsung Display’s purchase of Micro‑OLED specialist eMagin, for example, is further evidence that the supply chain could be strong here, while Samsung has neglected to talk about any sourcing for Moohan.

Tracking, cameras, and comfort in a premium MR design

The full count of sensors is still to be confirmed, but a high-end MR device at this price point definitely needs inside‑out positional tracking, eye tracking for foveated rendering, and premium RGB passthrough.

Multiple depth and RGB sensors, controller-optional hand tracking, and biometric fit adjustments on higher trim levels are all likely.

The design of the battery remains an open question. Some competitors are balancing the front weight with a belt battery or rear head-strap pack. Samsung might have to do the same in order to provide a comfortable experience for hours-long sessions. We wouldn’t be shocked to find tight integration with the Galaxy Buds for low-latency audio, and with Galaxy phones for easy setup and hotspot connectivity.

Software: Android XR and Google‑Samsung synergy

Google has publicly talked about an Android-based XR platform it has been working on with Samsung and Qualcomm. Moohan will likely rely on Android XR for app distribution, multimodal input, and system services. You can expect general Google services to be on hand, plus Samsung’s ecosystem layers—SmartThings for spatial smart home controls; Samsung TV Plus for big-screen video; and perhaps DeX-like virtual desktops as well.

An Android XR framework also reduces friction for developers. Existing Android media apps, game engines like Unity and Unreal, and WebXR experiences should all be accessible on day one, helping fast-track content versus a walled-garden launch.

Use cases, and who should be considering it

Moohan looks to be positioned for premium entertainment, remote work, and 3D creation. Great pixel density and color accuracy for movies, as well as esports and spatial photo/video, too. Low‑latency passthrough and eye tracking enable virtual monitors, productivity apps, and 3D design tools with the promise of clear ergonomics.

If you’re comparing it with Meta’s mainstream offerings, you should get a device that is far better in terms of displays and build quality at a much higher cost. Versus the flagship Apple offering (pictured below), Moohan appears to be aiming to charge less while matching or exceeding raw pixel density, although at the cost of relying on an Android XR ecosystem that’s yet to grow and might still need some maturing.

Bottom line: A serious swing at premium MR

According to reliable reporting by UploadVR and continued hints from several of Samsung’s partners like Qualcomm and Google, Project Moohan is a high-end mixed reality headset aimed at power users for its first generation. Check back for final price confirmation, along with regional availability and remaining battery/comfort details, as Samsung gets geared up to sell these at retail. If the leaks are accurate, Moohan could end up being the Android world’s standard-setting headset—one designed to demonstrate what next‑gen MR can be like without venturing too far into ultra-luxury territory.