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FindArticles > News > Technology

Apple announcements yet to come: iPad, Mac, and more

John Melendez
Last updated: September 20, 2025 11:13 am
By John Melendez
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Apple’s newest keynote featured a heavy iPhone and AirPods presence, but the company’s launch schedule is almost never a one-and-done situation. First, you usually get the hardware and platform unveilings in waves — onstage and sometimes via brusque newsroom posts — with a solid slate of announcements still remaining.

From reputable reporting, supply‑chain chatter and Apple’s own product cadence, here is what still seems most likely to land — why it matters for these buyers, developers and the broader device ecosystem.

Table of Contents
  • Mac refresh: the M‑series march goes on steadily
  • iPad lineup: completing the family this cycle
  • AirTag 2 and Find My accessories on the horizon
  • Apple TV and the living room as an AI hub
  • HomePod: the smart in sound and smarter home
  • AirPods roadmap: From hearing health to Max
  • iPhone SE: The kind to order if you hate new iPhones
  • Apple Intelligence: more features, more devices
Apple iPad and Mac lineup preview for upcoming announcements

Mac refresh: the M‑series march goes on steadily

Anticipate the next wave of M‑series to ramp throughout MacBook Pro, MacBook Air and iMac, all with on‑device AI performance in mind. Bloomberg’s Mark Gurman has been banging a Mac roadmap which puts neural engine gains and memory bandwidth above anything else — precisely the ingredients Apple Intelligence feature sets are hungry for.

Apple’s typical routine prioritizes pro laptops in the beginning, eventually working its way down to Air and desktop updates. The PC market’s resurgence, documented by outfits like IDC, offers Apple a tailwind: The demand has been strongest in premium and commercial notebooks where Apple’s silicon efficiency and battery life directly translate into intent-to-upgrade.

iPad lineup: completing the family this cycle

Already boasting OLED and Apple’s sexiest silicon, the iPad Pro takes a backseat as attention now turns to the iPad Air, iPad mini and entry-level iPad. Look for Apple Pencil Pro parity, front-facing landscape cameras across the line and performance bumps in concert with Apple Intelligence. It’s probable that at this stage, OLED ends up being a Pro‑only play to keep clear differences between models.

There will be an eagle eye on pricing and storage tiers here for enterprise and education customers. If Apple were to unify Pencil features and Stage Manager support more widely, fleets of devices could be simpler — and that is often what pushes institutional purchase cycles.

AirTag 2 and Find My accessories on the horizon

Next‑gen AirTag hardware has been in testing, according to Bloomberg, with an improved ultra‑wideband chip at its core. Look for improved signal strength, a better speaker and higher power efficiency. With Apple and Google having developed an unwanted tracking spec (which has since been baked into iOS and Android) together, expect smarter, more proactive anti‑stalking protections as a headline software pairing.

Don’t be surprised when Apple expands precision-finding APIs and family-sharing controls for more third‑party accessories to take advantage of Find My in ways that maintain the platform’s aggressive privacy defaults, or at least its availability.

Apple TV and the living room as an AI hub

A faster Apple TV is what everyone thinks is most likely. And a leap to a newer A‑series chip would beef up Apple Arcade titles, knock out high‑frame‑rate video with ease and — critically — perform more of those Apple Intelligence jobs on the biggest screen in the house. That makes Apple TV a low‑friction hub for voice and multimodal assistance in the living room.

Both Bloomberg and The Information have reported on lab work around hybrid products that combine speaker, display and set‑top functions. Whether that converged device is shipping anytime soon or not, the trajectory is obvious: Apple craves a more demonstrative assistant and richer smart‑home controls right where families spend their time.

Apple iPad, Mac, and more devices preview for upcoming announcements

HomePod: the smart in sound and smarter home

A revived HomePod mini and a HomePod with display both continue to bubble under the surface, with Ming-Chi Kuo amongst supply‑chain notes citing ongoing development. Look for expanded Matter and Thread support, improved room tuning and tighter Handoff with iPhone and Apple Watch.

An on-board camera is less definitive. When and if video arrives, bet on ultra‑tight hardware‑level privacy protections. Apple’s posture on privacy makes on-device processing and indicator transparency table stakes. If and when the company brings video into the equation, expect super-aggressive protection.

AirPods roadmap: From hearing health to Max

The AirPods lineup is in line for a larger reset. Kuo has predicted both a cheaper pair and an all-new AirPods Max, while the Wall Street Journal’s reporting earlier this year suggested that Apple is exploring hearing‑health features. That might include in‑ear hearing tests and conversation boost enhancement that take advantage of the H2 chip and on-device learning.

Now that USB‑C is somewhat standardized, we’re poised for a shift towards adaptive audio, improved wind handling on calls and more granular control of Siri that’s also compatible with Apple Intelligence.

iPhone SE: The kind to order if you hate new iPhones

A new SE successor is like, the most obvious thing and it’s rumored by several reliable guys to have a new style case using an OLED screen and Face ID with a flattened-out Action button — making Apple’s budget iPhone finally look contemporary. A next‑gen cellular modem and ultra‑wideband update would enhance Precision Finding and spatial computing tie‑ins without inflating price.

Apple Intelligence: more features, more devices

Apple has said its AI suite will be released in stages. Keep an eye out for language expansion, a more powerful Siri that’s able to take multi‑step actions inside apps, and Private Cloud Compute scaling to help offload heavier requests while maintaining end‑to‑end privacy. Developer hooks should be enhanced to allow apps to declare skills that Siri can chain together.

The installed base is vast — Apple has publicly stated more than two billion active devices — so even staged releases can change behavior rapidly. Anticipate services tie‑ins too, through iCloud+, AppleCare device diagnostics and App Store spotlights on apps that demonstrate on‑device intelligence.

Bottom line: Apple still has a lot of runway this cycle left in it. If what was announced today is in line with the company’s normal playbook, the remaining reveals at each of these shows will focus on some new technical ingredient: speed and battery life; private AI; quietly making scaling enhancements in existing product lines to maintain improvements without blowing up form factors that people have already grown fond of.

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