YouTube TV Rolls Out New Plans With Sports Bundle

YouTube TV is shaking up its lineup with a new slate of genre-based plans, beginning a phased rollout with five options and more to follow. The move gives viewers finer control over price and channel mix, while keeping the comprehensive main plan intact for those who want everything in one place.

What’s Actually New in YouTube TV’s plan lineup

The company is introducing standalone, genre-specific bundles beyond its all-in main plan. Only the first five are going live in the coming weeks, with availability varying by billing partner. YouTube TV says more than 10 specialized plans are ultimately expected, reflecting the industry shift toward modular live TV.

Sports Plan Price And Early Channel Picture

The headline addition is the Sports plan at $64.99 per month, discounted to $54.99 for new subscribers during their first year. While the full roster is still being finalized, YouTube TV has indicated to industry outlets that the package will feature local broadcast affiliates that carry major sports, NBC Regional Sports Networks, and other core sports channels. Notably, subscribers will also get access to ESPN Unlimited later this fall, and the Sports plan can be paired with NFL Sunday Ticket.

This structure mirrors how many fans actually watch: regional games, national broadcasts, and league coverage without paying for a full entertainment bundle. It’s also a direct response to rising demand for à la carte sports access as teams and RSNs continue to recalibrate their distribution strategies.

Main Plan Still the Big Tent for Most Viewers

YouTube TV’s Base Plan is now simply the main YouTube TV plan. Nothing changes for viewers who want everything: it remains the most expansive option, with 100+ channels at $82.99 per month. For households that split viewing across news, sports, and entertainment—or that don’t want to think about what’s missing—the main plan remains the easy button.

How Switching Plans Works and Affects Your Billing

You can change plans anytime. When you switch, billing updates immediately to the new plan price, and you’ll receive an automatic credit for the unused portion of your previous plan. If you move to a cheaper plan, that credit applies to your next bill. One caveat: if you’re on a promotional rate and switch, you’ll forfeit the promo.

Your billing date resets to the day you switch. YouTube TV handles this automatically, so there’s no proration math to track—just expect the new charge on the new cycle.

Where and When You Can Switch to New YouTube TV Plans

Rollout timing depends on how you pay. If your account is billed through a mobile carrier, internet provider, or app store, some plans may appear later as partners enable the options. The fastest path is to switch via direct billing on the YouTube TV website, as the company enables plans there first. You can’t complete plan changes in the Android or iOS apps.

DVR and Channel Access Rules You Need to Know

Your cloud DVR library aligns with your active channels. If you move to a plan that drops a channel, its recordings will disappear—but there’s a 21-day grace period. If you switch back to a plan that includes that channel within 21 days, your recordings reappear. Existing add-ons you’ve purchased carry over to your new plan automatically, unless a partner restriction applies.

Who Should Choose What Among YouTube TV Plan Options

Pick the Sports plan if game days drive most of your live viewing and you can live without broader entertainment channels. Stick with the main plan if your household streams a mix of sports, news, and lifestyle content, or if you frequently channel surf. If you’re seasonal—heavy sports in fall, lighter in spring—take advantage of the flexible switching to optimize costs month to month.

Why This Matters in the Bigger Picture for Streaming TV

Alphabet has said YouTube TV now serves over 8 million subscribers, making it the largest U.S. live TV streaming service. Genre-based plans are a logical next step as viewers push back against one-size-fits-all bundles. Leichtman Research Group estimates that nearly 20 million U.S. households use virtual MVPDs, and firms like Antenna have tracked higher churn in live TV streaming versus on-demand services. Modular plans, easier switching, and targeted discounts are the industry’s answer to keep value-sensitive subscribers engaged.

The bottom line: YouTube TV’s new menu aims to meet viewers where they are—paying for what they watch most—while keeping the door open to scale back or ramp up without friction. As the remaining genre plans arrive, expect even finer tuning for sports diehards, news junkies, and casual channel surfers alike.