The Dyson Airwrap i.d. is dropping to one of its lowest price points this year, with the curly/coily configuration at $449.99 and the straight/wavy model at $499.99.
That’s up to $200 off the highest current list price many shoppers spot for this multi-styler, which makes it solidly “buy now” territory if you’ve been holding out for an upgrade.
For some context, the Airwrap i.d. launched at $599.99 as Dyson’s 2024 refresh of its viral styler and has since been available for as much as $649.99 depending on the kit. It’s rare you’ll see a sub-$500 price tag, and it confirms what deal hunters already know: the best Airwrap discounts don’t always arrive during major tentpole sales events.
Why This Airwrap i.d. Sale Price Is Noteworthy Right Now
Following promotions at top beauty retailers this year, the Airwrap i.d. has generally hung in there with modest markdowns, often hovering in the mid-$500s when it’s on sale at all.
When it does, prices closer to $500 are exceedingly rare and don’t last very long before stock runs out. Circana’s beauty market data has identified steady demand for premium hair tools, which goes some way to explaining why deep cuts on flagship stylers are so far a rare thing.
A second factor: Dyson hardly ever gets the discounts across-the-board slash that many brands associate with the holidays. But rather, you end up with solid deals popping up at a few retailers or on a specific configuration. And if you’ve been coveting the i.d., well, this is the kind of window that doesn’t stay open long.
What You Get With the Dyson Airwrap i.d. Kit Options
The Airwrap i.d. is a follow-up to the existing Airwrap Complete but returns with the same basic concept—styling with high-velocity airflow (not extreme heat) by using what basically amounts to a vacuum cleaner motor and fan—as well as new attachments and usability improvements. The star addition is a 20mm conical curling barrel which the brand says “creates super-tight curls and polished definition, with better root lift.”
Both packages contain six attachments; they vary in assortment. The curly/coily option swaps in a wide-tooth comb and adds a wave-and-curl diffuser, while the straight/wavy kit typically comes with a smoothing dryer attachment. Dyson also includes a “fast dryer” head (read: the same quick-dry design everyone loved in the original generation) for an extra-fast pre-dry before styling.
A small yet helpful upgrade is Bluetooth through the companion app, which provides attachment guidance and technique tips. It’s nothing a veteran would need, but it helps shorten the learning curve if you’re new to airflow styling. The American Academy of Dermatology Association has cautioned against heat exposure for years as an approach to reducing breakage; by working with airflow and intelligent heat control, the Airwrap stays on top in independent tests from organizations like the Good Housekeeping Institute for smooth results sans singe.
Airwrap i.d. versus Airwrap Coanda 2x: How They Compare
Dyson’s latest flagship, the Airwrap Coanda 2x, currently lists at around $749.99 and comes with reengineered barrels and stronger airflow claims. The initial hands-on impressions from the likes of professional stylists suggest it might dry even faster and do an even better job of wrapping, especially with thick hair. That said, for the masses, the i.d. and 2x will look essentially the same on a day-to-day basis — more a matter of who can pull out their card faster to pay than anything else.
If you prioritize the least amount of heat styling that works with interchangeable attachments, it still ticks every box and offers much bigger savings at this sale price point. And if you regularly style thick or very long hair and want every bit of efficiency you can get, the 2x’s premium might be worth it.
Which Airwrap i.d. Kit to Choose and When You Should Buy
Opt for the curly/coily kit if you depend on a diffuser (and therefore need a wide-tooth comb attachment to dislodge stubborn knots and elongate curls before defining), or have naturally tight coils that defy styling. If you just can’t live without a sleek finish using your smoothing brushes (I get it), choose the straight/wavy kit. (And Dyson attachments can generally be bought later, although getting the right starter kit often saves money.)
In terms of timing, any Airwrap i.d. at $499 or below is a great buy. Investment-grade hair tools aren’t subject to the same cyclical, don’t-really-need-it buying as lipstick. Check return policies and also warranty coverage — Dyson hair care products come standard with a two-year warranty, and when it comes to hassle-free service, you’re always better off buying from authorized sellers.
Bottom line: for those who have been holding out for the Airwrap i.d. to fall to a truly splurge-worthy price, this is one of the year’s clearest opportunities — and one that more closely aligns Dyson’s sought-after performance with an attainable sticker price.