Tesla has reshuffled its Cybertruck lineup, introducing a new all-wheel-drive model at $59,990 and rolling back the Cyberbeast’s sticker to $99,990. The twin move drops the entry price for the stainless-steel pickup while undoing a prior increase on the flagship trim, signaling a renewed push to stimulate demand and simplify purchase decisions.
What Changed in the Cybertruck Lineup and Features
The new AWD Cybertruck slots beneath Tesla’s Premium configuration, pairing front and rear motors with an estimated 325 miles of range. It brings back key features that value-minded buyers expect in a modern EV pickup, including adaptive suspension, two-bed power outlets, and the utility of all-wheel traction—capabilities missing from the discontinued rear-wheel-drive version.
To reach the sub-$60,000 mark, Tesla trimmed some hardware versus the Premium model priced at $79,990. The AWD variant uses coil-spring suspension with adaptive damping instead of air suspension, steps down to 18-inch wheels, and caps towing at 7,500 lb. Inside, it drops a few niceties such as additional speakers, rear-seat heating, and the back-seat display. For most buyers, the core experience—quiet propulsion, instant torque, and the distinctive exoskeleton design—remains intact.
Cyberbeast price rollback returns tri-motor to $99,990
Alongside the new AWD, Tesla reversed a previous price hike on the tri-motor Cyberbeast, bringing it back to $99,990. The rollback restores the truck’s top-end positioning without the premium Tesla had recently added. For shoppers who were on the fence about the high-output variant, the new pricing is a clear nudge back toward the configurator.
Why Tesla Is Cutting Cybertruck Prices Now and What It Signals
Industry context matters. According to Kelley Blue Book’s latest annual EV sales report, Tesla’s Cybertruck volumes slipped to roughly 20,000 units, down about 48% from the prior period. That is far from Tesla’s long-stated ambition of scaling the truck to high-volume output, and it underscores the balancing act between price, margins, and manufacturing ramp complexity.
Analysts, including Wedbush Securities’ Dan Ives, have long argued that Tesla’s playbook relies on strategic price agility to ignite demand waves, especially as competition intensifies. The new AWD at $59,990 pushes Cybertruck into a more accessible price band, while the Cyberbeast reversal removes a psychological barrier at the top. Both changes also simplify upsell math for buyers comparing trims in the showroom or online.
Positioning Against Rivals in the Electric Truck Market
The under-$60,000 AWD price point narrows the gap with mainstream full-size pickups and improves Tesla’s footing against electric rivals. Ford and Rivian have each experimented with price adjustments as they tune production and respond to incentives, inventory, and buyer elasticity. Tesla’s move places the AWD Cybertruck into the thick of that competitive mix while preserving signature advantages like software-driven features and over-the-air updates.
Practical trade-offs remain. A 7,500 lb tow rating will satisfy weekend trailers and small equipment haulers but may deter shoppers who regularly pull heavier loads. On the upside, the 325-mile range target for the AWD aligns with what many buyers now view as a minimum for road-trip flexibility, and Tesla’s charging network access continues to be a decisive factor for EV truck adoption.
Buyer Takeaways on Pricing, Features, and Incentives Now
For budget-conscious shoppers who want the Cybertruck’s capability without splurging on premium comforts, the new AWD hits a more approachable sweet spot. Those eyeing maximum performance get a cleaner value story with the Cyberbeast’s price restored. Eligibility for federal and state incentives will vary by configuration and sourcing rules, so prospective buyers should check current guidance before ordering.
Most importantly, the pricing reset clarifies the lineup. Tesla now offers a genuine entry to the Cybertruck experience with AWD traction and useful utility features, while keeping a distinct performance halo at the top. Ordering is open in the US directly through Tesla, and with these changes, the company is betting that a tighter, more compelling price ladder will convert more reservations into deliveries.