Runner-up: Shark FlexStyle multi-styler drops to $199.99

The Shark FlexStyle multi-styler just went down to $199.99, which is the lowest price we’ve seen available at major retailers. This means it’s effectively $130 off for 38% savings on one of the most coveted hair tools right before peak holiday shopping goes into high gear, according to price histories widely tracked by sites like Keepa and CamelCamelCamel.

Why this price drop on the Shark FlexStyle is significant

It’s rare to see a beauty appliance drop to an actual all-time low in advance of the big holiday weekend, but this deal bucks that trend.

The standard price of the FlexStyle usually runs about $329 for the kit, and it has more often dropped to around $239–$249 during previous sales. Falling below $200 is a significant price point for consumers trying to decide between a salon-quality step-up or sticking with traditional dryers and hot tools.

The timing coincides with general momentum in the category. A hot-air styler has been identified as a growth driver in beauty appliances, say market researchers at Circana, attracting consumers desiring faster routines with less heat damage. Search interest for the FlexStyle spikes during holiday seasons, signaling that new buyers and gift hunters are flooding the scene.

What you get with the Shark FlexStyle multi-styler kit

The FlexStyle is a transforming dryer-and-styler combo that flips between an L-shape and a straight wand to dry roots before styling, without changing tools. Depending on the bundle, that could include auto-wrap curling barrels, an oval brush and a paddle smoothing brush along with a styling concentrator and diffuser (for curls and coils).

It combines variable heat and airflow settings with a cool shot to set the shape, and has ionizing airflow that helps limit frizz. The standout here is speed: users frequently say they can get a blowout done in under 10 minutes on medium-length hair, thanks to high airflow and the ability to switch from rough-dry to polish with a twist of the handle.

For those concerned about the heat factor, American Academy of Dermatology guidance says you should use as much heat as necessary, for as short a period as possible. Tools like the FlexStyle, which rely more on directed air instead of scorching heat, also jibe with those recommendations when used properly.

How the Shark FlexStyle stacks up against high-end rivals

It’s natural to compare it to Dyson’s Airwrap, and it is good, but the Airwrap (at $599) falls at a higher tier. Both utilize airflow for hair styling and claim to reduce heat damage compared with conventional irons. The Shark is not a compromise on this stuff—with strong airflow, intuitive attachments and consistent results at a fraction of the cost, it’s why it has become the go-to recommendation value-minded buyers and beauty editors alike make to everyone.

If you’re someone who styles mostly with brushes and a dryer, the FlexStyle’s oval and paddle attachments are particularly appealing. If you’re in pursuit of bouncy curls that last for days, the auto-wrap barrels give you a signature airflow-driven curl with no high price point.

Which Shark FlexStyle kit to choose for your hair type

Shark sells kits that are designed for specific types of hair. Search for “Straight and Wavy” bundles if you depend on oval/flat brushes to give hair bounce and smoothness, and “Curly and Coily” bundles if you’d prefer a diffuser with longer prongs for root lift. Most retailers also have build-your-own options so you won’t pay extra for attachments you won’t use.

A helpful rule of thumb: match accessories to your routine, not only your hair type. For instance, think of fine hair needing a dose of volume; it looks best after a blowout with the oval brush and a cool shot, while frizzier textures get better definition when using the concentrator or diffuser first before employing the smoothing brush.

Shopping advice before your Shark FlexStyle purchase

It’s currently priced at $199.99, so now would be a great time to buy if the FlexStyle is on your short list. Inventory tends to tighten as prices make new lows, and restocks during the event may bounce back at higher sale levels. Look up several of the major retailers to see if they have bundle deals with those attachments and make sure you’re purchasing from an authorized seller.

Holiday return periods are especially generous, so you can try the setups that work for your routine and send back any excess if your retailer allows. But at its all-time-low price and with a few months’ runway before gifting, it’s a smart pick-up for both everyday styling and holiday lists.

Bottom line: why this Shark FlexStyle deal stands out now

And then there’s the Shark FlexStyle, which, dropping to $199.99, is one early deal that deserves some hustle (though see below for a possible better plan). You’re receiving a salon-quality, airflow-first styler that multi-tasks with interchangeable attachments at an all-time low of $130 off (38% off). If you’ve been on the fence about pulling the trigger on a high-end multi-styler, this is now the value play to beat.