Amazon is pairing a 24-hour-long list of gaming discounts with The Game Awards, and its marquee offer is straightforward: Prime members receive 25% off select nominees (like the buzzy Split Fiction).
The deal includes blockbuster releases, user-friendly hardware and accessories from big-name brands, all adding up to a brief window of flash savings for gaming’s most-watched showcase.
What Prime Members Can Expect From This Event
The event is for a limited time and features nominated titles at 25% off.
Alongside Split Fiction, the following are all listed by Amazon as part of the show:
- Split Fiction
- Kingdom Come: Deliverance II
- Sonic Racing: Crossworlds
- Elden Ring: Nightreign
The type of discount applied to an award contender this new is rare, given we’re on the cusp of the holiday season, when publishers tend to keep price integrity longer — so it’ll be a noticeable slice for people who held off purchasing.
In addition to the software, Prime members will also receive up to 20% off gaming gear from brands like Turtle Beach, Samsung, SteelSeries, and CRKD. Family shoppers can set their sights on a 20% discount on the Nex Playground Ultimate Family Bundle with a 12-month Play Pass; and, at an even steeper 80% off, King of Meat offers a supreme value outlier for deal seekers. Access may depend on platform and region, and quantities are frequently limited during event-style drops.
The offer window is exactly 24 hours, available only to Prime members. This means the price will only appear once you’ve signed in with an active membership. Look for digital codes, not just physical copies, because any remaining stock moves quickly without a show segment reminding people of what’s available.
Why the Timing Matters for These Game Deals
Matching up with The Game Awards is strategic. The show has grown into a marquee tentpole for the medium: organizers said there were 118 million livestreams of its 2023 broadcast, even as it featured a huge live audience that comes with high levels of real-time purchase intent. Publishers tend to release trailers, content updates, and surprising announcements throughout the night, and associating discounts with that momentum can encourage on-the-fence consumers.
It also captures a huge potential customer base. Amazon has said Prime membership surpasses 200 million globally, and those members already get monthly titles and in-game perks through Prime Gaming. Putting a one-day sale on top of those baked-in benefits creates a frictionless path to impulse purchase for people who’ve been following nominees since soon after the shortlist’s announcement.
How to Get the Most Out of That 24-Hour Window
Be signed in to Prime when you browse so the proper pricing appears. If you’re looking to pick up multiplatform titles, be sure to see which versions are offering the discount and whether cross-gen entitlements or upgrades are available. For physical copies, factor in shipping estimates if you’re planning to gift; digital codes are delivered instantly and confirm region compatibility.
Refresh pages in the minutes following big award announcements, when attention peaks and stock can change. If you’re comparing prices, know that 25% off a game just nominated for an award often trumps even the usual holiday discount on recent releases. Twenty percent off accessories might not compare with deep holiday blowouts, but add them to discounted software and there can be overall basket crossover.
Market Context and What This Sale Says About Demand
The one-day sale comes as games and hardware remain in demand. U.S. consumer spending for video game content, hardware, and accessories totaled an estimated $57 billion in 2023, according to Circana, with traction driven by blockbuster franchises and healthy live-service ecosystems. An event that comes lined up with The Game Awards effectively rides the wave of conversation as trailers trend and winners take over feeds.
For players, the takeaway is simple: If you’re looking at something like Split Fiction or Elden Ring: Nightreign nominees on your list, then this 24-hour window exists to provide an obvious opportunity for that jump-in moment. With hardware and family bundles, the event also serves to address households that are either upgrading setups or introducing new members at this time of year.
Prime-only access, a transparent 24-hour clock, and headline 25% cuts on nominees make this less of a pedestrian coupon and more of an orchestrated watch-and-buy event. If you’re watching to see who wins in the biggest categories, then it is worth leaving a tab up — these are the kinds of deals that disappear when the curtain falls.