October Prime Day 2025 Live Deals Starting at $24

October Prime Day is here and already kicking off holiday shopping on overdrive with door-crasher deals starting at $24 and deep discounts on major ticket items of tech. We’re noting the best prices as we see them, but those change every minute; we are also seeing if these drops match or beat previous lows and doing our best to make sense of sale competition among our favorite retailers so you don’t overpay or settle for a so-so deal. Inventory is fast-moving and prices can turn on a dime — if you see something matching a known low, it’s worth acting.

Best Live Deals Right Now From $24, Including Top Tech

Early standouts are in Amazon’s own line and everyday tech. That means Echo Pop has been marked down to $24.99, and its on-ear sibling (with active noise cancellation) called Echo Buds are now resting at $34.99. The Fire HD 10 tablet (64GB), meanwhile, is $79.99, and Fire TV sets are actually well discounted: the 40-inch 2-Series at $169.99 and the 50-inch 4-Series in 4K for $259.99. Smart home buyers can also nab the Echo Show 8 for $99.99 and JBL Flip 6 speaker at $99.99.

• Echo Pop — $24.99
• Echo Buds — $34.99
• Fire HD 10 tablet (64GB) — $79.99
• Fire TV 40-inch 2-Series — $169.99
• Fire TV 50-inch 4-Series (4K) — $259.99
• Echo Show 8 — $99.99
• JBL Flip 6 — $99.99

Televisions and home tech are getting aggressive cuts outside of Amazon’s house brands. A 50-inch 4K model from Roku Select is $257.99, while Samsung’s Neo QLED QN70F 65-inch 4K set is $847.99. Robot vacuums are approaching best-price time, with the Shark AV2501S AI Ultra Self-Emptying going for $229.99. There are also practical buys in the mix: a 24-pack of Duracell AAA batteries is $18.63, and a SodaStream Art sparkling water maker bundle is $129.99. For those who need even more power, the EcoFlow Delta Pro 3600Wh portable power station is cut in half to $1,399.99. Hisense Fire TV models are also standouts for value hunters, including a 55-inch E6 QLED at $259.99 and a 65-inch U6 Series Mini-LED, priced at $569.99.

• Roku Select 50-inch 4K — $257.99
• Samsung Neo QLED QN70F 65-inch 4K — $847.99
• Shark AV2501S AI Ultra Self-Emptying robot vacuum — $229.99
• Duracell AAA batteries, 24-pack — $18.63
• SodaStream Art sparkling water maker bundle — $129.99
• EcoFlow Delta Pro 3600Wh portable power station — $1,399.99
• Hisense 55-inch E6 QLED — $259.99
• Hisense 65-inch U6 Series Mini-LED — $569.99

Apple and Big-Ticket Tech Highlights Worth Noting

Apple’s pricing is also particularly keen for a fall event. The 13-inch model, meanwhile, with 16GB RAM and a 512GB SSD will only put you back $799 for the M4 MacBook Air’s starting price (though those models will also come in at larger tiers as well), with the 15-inch models falling between $999 and $1,399 depending on memory and storage. For power-hungry creators, there’s the 14-inch M4 MacBook Pro at $1,399 and the 16-inch M4 Pro at $2,249 (as well as M4 Max builds for the above two options), costing $2,869 (from 14-inch) and $3,099 (from 16-inch). The former group of numbers is the one that typically sells out first; Apple hardware tends to hold pricing when a doorbuster goes live, though.

If you’re outfitting your tracker network, that 4-pack is $64.99 — barely off its flat-on-the-ground bolstering price. Given a refreshed model is long overdue in the eyes of market watchers, it’s not surprising to see the current generation priced to move.

Kindle And Reading Deals You Won’t Want To Miss

The Kindle family is once again in familiar, budget-friendly waters. The base Kindle drops to $84.99, the Kindle Kids edition is at $94.99, and our top pick for most readers, the Kindle Paperwhite (with its larger screen size, adjustable warm light and waterproofing) dips down to $124.99 ($144.99 without lockscreen ads). And note the production-oriented $299.99 Kindle Scribe for heavy hand-writers and annotators.

For readers who are looking to score book headliners, these price points historically match or beat the best of the year, historical checks on price-tracking services like Camelcamelcamel show. If you’re coming from an older model, the Paperwhite still is the sweet spot unless you require the Scribe’s bigger canvas.

What Amazon Says It Will Discount Across Categories

Amazon is saying peak coverage across popular departments. These are guideposts; the best deals frequently appear as limited-quantity Lightning Deals.

• Around half off certain Amazon devices
• Roughly 40% off kitchen appliances
• About 30% off LEGO building sets and Dyson home and beauty gear
• Up to 65% off Anker chargers and power banks
• Up to 45% off Bose headphones and speakers
• Noteworthy apparel reductions like on-demand access for up to 50% savings at Zappos listings of products, plus about 35% off select denim assortments
• Up to half off vacuums from Shark and eufy
• Up to half price on Samsonite luggage
• Bestselling print books discounted as high as 65%

Competing Sales and Price Matching Across Retailers

Of course, as always, there are various parallel competitions. We’re seeing price matching on popular SKUs at Walmart, Best Buy, Target and The Home Depot already. Little-known fact: it’s routine for a TV or vacuum to be the same price or cheaper outside Amazon, for hours at any given moment. If you prefer in-store pickup or a different return policy, those competing listings are worth considering. Consumer shopping surveys from the National Retail Federation have consistently found that the majority of holiday buyers get started early and so these retailers plan their promotions around this week.

Membership and Savings Strategy to Maximize Discounts

Prime membership unlocks the event’s greatest prices. New members can dip a toe with a 30-day free trial, followed by $14.99 per month; there’s also the less expensive Prime for Young Adults at $7.49 per month after a six-month trial period. In addition to shipping and returns, benefits like Prime Video and photo storage may also make the fee worthwhile if you take advantage of them.

Smart shopping tips to avoid overpaying

• Set deal alerts for items you really want instead of browsing aimlessly.
• Check historical lows using a price tracker tool.
• Favor deals sold by Amazon to avoid messy return procedures.
• Keep an eye on Lightning Deals — they can disappear within minutes.
• For laptops, check RAM and SSD specs before you click to future-proof the purchase.
• For TVs, read up on panel type, local dimming and HDMI 2.1 support if you game.
• For robot vacuums, look for LiDAR mapping and a self-empty base for less hassle.

Finally, keep perspective. “I’ve been saying for a few seasons now that early promotional windows do pull demand forward, but the very best price on any single item can be at any moment throughout the heart of holiday,” said Adobe Digital Insights. If today’s price equals a proven low and you could use the model, then this is probably your time.