An early Black Friday blowout sale has reduced the price of NFL Sunday Ticket to $12 per month, paid over four months for the remainder of the regular season. The deep discount is for new subscribers through YouTube or as an add-on to YouTube TV, and that means the league’s out-of-market package is now a whole lot cheaper than it was for most of the year.
What you actually get for $12 a month with Sunday Ticket
NFL Sunday Ticket provides live, out-of-market Sunday afternoon games that are not included on your local CBS or Fox affiliates. If you’re a fan who lives outside of your favorite team’s home market — so, for example, a Bills fan in Texas or a 49ers fan in Florida — it’s the easiest way to watch your team’s Sunday games without bouncing among bars or sketchy streaming sites.
- What you actually get for $12 a month with Sunday Ticket
- How this price compares to earlier season rates
- Device support and viewing features on YouTube platforms
- Who this deal is best for among NFL Sunday Ticket fans
- Why the league and YouTube are discounting now
- Key fine print to know before you subscribe
That package does not include games shown on your local stations or Sunday Night Football, Monday Night Football, and Thursday Night Football. Blackouts still apply and device limits exist, while the RedZone channel typically is sold as an extra. It’s available as a standalone Primetime Channel on YouTube or included with a YouTube TV subscription, and in either case the discount comes off of whatever you pay for the base Sunday Ticket plan.
How this price compares to earlier season rates
At regular rates earlier in the season, Sunday Ticket has been priced closer to north of $300, with monthly options being about the same as you’d pay for a premium streaming bundle. Midseason sales brought it down under $150 with some, but this early Black Friday drop to $48 total (charged as four installments of $12) works out to a discount of around 68% off that previous sale price — or about $102 saved back in your wallet.
So with a few weeks left in the regular season, here is the math: that’s an outlay of less than $7 per week of live Sunday football. For a lot of fans, that negates the price of camping out at a bar with football game specials and ordering yourself through an afternoon just to catch an out-of-market game.
Device support and viewing features on YouTube platforms
Because Sunday Ticket now lives on YouTube’s platform, you can access it across smart TVs, streaming sticks, game consoles, mobile apps, and web browsers. One of the cooler features is Multiview, which allows you to watch multiple live games at once — perfect for keeping up with fantasy football or playoff races. Sharing guidelines and simultaneous streaming restrictions are determined by YouTube and YouTube TV, so prepare for household-based rules and location verification.
Who this deal is best for among NFL Sunday Ticket fans
If your favorite club infrequently appears in weekend local broadcasts, then this is when the Sunday Ticket becomes a justifiable impulse purchase. It’s also handy for fantasy players and bettors who need real-time eyes on multiple Sunday windows without scavenging regional streams. If you primarily watch your local team on free-to-air and dip in for the occasional national game, it’s possible the add-on will be overkill.
Why the league and YouTube are discounting now
Expensive, late-season price cuts are a classic churn-fighting play, but Disney’s skill was in making them feel cheap.
Antenna analysts had seen strong early adoption of Sunday Ticket when the package moved to YouTube last year, and holiday promotions help platforms convert fence-sitters who balked at full-season pricing. Which is why, for the NFL, more out-of-market games raise interest without interfering with high-value national television windows on CBS, Fox, NBC, and ESPN/ABC.
Key fine print to know before you subscribe
The promotional price is available to new subscribers, and the deal does not continue into next season. Local and national blackouts remain in effect, and marquee prime-time games are not included in Sunday Ticket. Your package may or may not include RedZone for an added cost. Taxes may factor in, and refunds are generally limited after the season is already under way — standard for premium sports subscriptions.
Bottom line: for fans not located in their team’s home market, the $12 price is by far the most convenient way to watch live Sunday afternoon NFL games over the stretch run without paying full-season rates or dealing with sketchy viewing workarounds.