The Apple MacBook Air M4 is now at an all-time low: $749.99 (a steep $249.01 discount) brings the ultralight favorite into proper impulse-buy territory.
The deal is available at Amazon, where a range of colorways (like Sky Blue and Starlight) display the discount when sold directly by Amazon. Inventory has been in flux, so availability may differ depending on the finish.
Why this Amazon MacBook Air M4 discount stands out
Discounts on Apple’s most recent Air don’t usually sink this low, particularly for configurations that include 16GB of unified memory and 256GB of storage. Street pricing for similar models has historically lingered well north of this figure, which makes the current discount one of the most aggressive we’ve seen from a major retailer. Market-wide price tracking of the broader PC world shows Apple laptops generally holding value longer than their Windows counterparts, so a drop this large is worth noting.
It’s only on great base products that value even matters most. The Air line remains the “default” laptop recommendation for students, commuters and hybrid workers because of a combination of speed, silence and stamina. Priced at under $800, it’s also cheaper than many of the top Windows ultrabooks, and competes with them on performance-per-watt and build quality.
Performance and everyday experience with the M4 Air
Apple’s M4 silicon represents a significant upgrade in CPU and GPU efficiency over earlier Air generations, with early independent testing cited by Notebookcheck and the Geekbench Browser indicating double-digit improvements in sustained workloads relative to machines built on M3-class chips. For day-to-day workloads — dozens of browser tabs, Slack, Zoom, Word and Lightroom — the Air is instantly responsive. 4K video scrubbing and RAW photo editing are well within the capability of casual creators.
This model’s 16GB of memory is the distinguishing characteristic at this price. It creates more headroom for multitasking and creative apps, minimizes swap under load, and makes the system significantly snappier even after a few years of use. The 256GB SSD is OK for light users; heavy media libraries can live on a fast Thunderbolt external drive or cloud storage. As with other Air models, the fanless design runs silent; sustained, very heavy workloads may cause thermal throttling to kick in, and that’s why power users editing long 4K timelines or working with extremely large codebases might opt for a Pro instead.
Display quality, portability, and battery life details
Its 13.6-inch Liquid Retina display is sharp at a resolution of 2,560 x 1,664 with wide DCI-P3 color support, and it’s a good canvas for photo work and media consumption. Panels in this class frequently struggle with color accuracy at comparable prices; Apple’s calibration and quality control remain advantages repeatedly cited by reviewers at places like The Verge and Consumer Reports.
At around 0.44 inches thick and approximately 2.7 pounds, the Air is made for life on the go sans weight penalties. You receive a solid aluminum chassis, trusty backlit keyboard and one of the category’s best glass trackpads. Battery life is quoted at up to 18 hours, and mixed-use tests from a variety of publications generally come in somewhere between 12–15 hours — so plenty to get through a full day’s work without your charger at hand.
Who should buy it: ideal users for MacBook Air M4
It’s hard to think about this deal and not see it as a perfect fit for students, frequent travelers or even working professionals who need a reliable machine for productivity, light creative work and web-based workflows. If your workflow includes Xcode builds, multitrack 4K multicam edits or complex 3D rendering, a MacBook Pro with active cooling is probably the way to go. Gaming is a mixed bag on macOS: recently, Apple has introduced better tools for developers, but the library still lags behind Windows, and hardcore gamers will be better off elsewhere.
Buying notes and availability for this Amazon deal
Make sure the listing says “Ships from and sold by Amazon.com” to get the advertised price, as pricing for third-party marketplace sellers can vary. Color availability will change depending on stock, and sale prices this low almost always sell out fast. The MacBook Air has MagSafe charging and two Thunderbolt/USB 4 ports for quick peripherals, along with a 3.5mm headphone jack; if you rely on legacy connectors, consider picking up a compact USB-C hub.
Prices are creeping upward for ultrabooks across the board, so this discount is a rare opportunity to get a top-tier machine at midrange money. Market observers, including IDC, have pointed to a resurgence in the PC space, yet few models offer that combination of performance, battery life and build quality with as much focus as the Air. If the configuration lines up for how you plan to use a laptop, this is one of the most value-packed Apple laptops currently available.