One of the most powerful means of educating, entertaining and engaging audiences online is via video. Businesses and creators are pouring money into video content – from YouTube tutorials to webinars, product demos to online courses.Whether it is YouTube tutorials or webinars, product demos or online courses, businesses and creators are investing big bucks in video content. It does take a lot of time, planning and resources, however, to produce a quality video. Much of the value of that content is lost if it’s published, and then never changed again.
Optimizing each piece of media is a new tactic, and one that has come to be known as content repurposing. Rather than making something from scratch, creators can repurpose their videos to be utilized in a variety of different content formats and for different platforms. Video transcription is one of the most effective ways in which it is possible to accomplish this. Speech to text technology provides opportunities for improved search visibility, accessibility and quicker content creation to their marketing channels.
Why One Video Should Create Multiple Content Assets
In today’s society people take in information in various ways. Some like to watch videos, others like to read blog posts, browse social media snippets and others like to see email newsletters. If you are only using one type of content, you won’t be able to accommodate all these preferences.
Video Transcription provides the base to efficiently re-purpose your video content. One webinar can be one of the following: an extensive blog post, multiple posts on LinkedIn, an email campaign, an FAQ page, or a downloadable guide. The creators do not begin with a blank page, but rather begin from a written, (and accurate) copy of their video.
This way, it will also help with uniformity in marketing campaigns. There is consistency in key messages as all new assets are built from a common source of material. Reusing resources can result in businesses publishing more content than before, which can benefit their website, without having to spend a lot of time on new content.
AI Transcription Makes Content Workflows Faster
Manual transcription is very accurate, but time consuming as you have to pause, listen and then type to record what you hear. With multiple videos per week, this can be a time-consuming task, causing a delay in release dates.
In today’s era, transcription tools equipped with artificial intelligence have made this process much easier, and can generate written transcripts in a matter of minutes. Instead of spending valuable time typing every spoken sentence, creators can simply transcribe video to text and begin editing the transcript into different content formats almost immediately.
This fast paced allows the marketing teams, educators and businesses to react to industry trends in a timely manner and have a consistent publishing schedule. Teams can expand their time to focus on the messaging, storytelling and development of higher value content to their audiences, rather than repetitive manual work.
Improving SEO, Accessibility, and Audience Reach
Search engines can use written text to effectively index videos, but cannot fully comprehend spoken dialogue in videos without written text. A transcript provides more context, so that the search engine will make it easier to find relevant topics and keywords in search results.
Another key benefit is that of accessibility. Written transcripts will improve the usability of the video content for people who are deaf and/or hard of hearing, and for those who prefer to read rather than watch the video. In many professional environments, users may also not be able to listen to audio and in these cases, transcripts are extremely useful as well.
Transcripts, in addition to being accessible, enhance the user experience. Users can easily find the information they want within a text, mark passages that are significant or repeat parts of the recording to access the main ideas. The enhancements have the benefit of making it easier to engage with the valuable content and prolong its lifespan.
Practical Ways to Repurpose Video Transcripts
Once a transcript is available, creators can have a flexible tool that can help them with many of their content efforts. A product demonstration is possible to be turned into a step by step knowledge base article. The same interview that you have recorded can be repurposed as a thought leadership blog. Promote webinars for your customers to help you create case studies, answers to frequently asked questions, or sales enablement tools.
For example, your marketing teams can also look for quotes that stand out as part of your social media marketing content, then generate a checklist to download from an educational video or even a sequence of emails to answer frequently asked questions. In-house teams also get a leg up with meeting transcripts being searchable, which makes collaborating and sharing knowledge easy.
Most often, however, transcripts preserve important information that may otherwise be lost in the vast amounts of information in long recordings. Organizations can continue to gain value from their content, well past the time of its original publication, for months or years.
Conclusion
Producing good quality video content takes a lot of effort, and it is crucial to get the ‘Long-Life Value’ (LLV) of the video to the maximum extent possible. Video transcription can be an effective solution for converting a single video into several marketing or educational assets, customer-engagement and internal communications. This equals a more effective content marketing strategy that reaches wider audiences, and less repetition.
Transcription is becoming a more vital tool to assist creators in working smarter, not harder, as workflows involving this technology keep advancing.As AI-driven workflows evolve, the role of transcription is also gaining significance in supporting creators to work smarter, not harder. By integrating transcription into their content strategy, businesses will be more likely to boost their discoverability, make their content more accessible, and create high-quality, scalable content. In this way, video can be used as a resource for many different things, allowing creators to create content that can be used for a long time after the videos are posted.