Fire TV Stick 4K Max Price Slashed by 33%

Amazon has discounted its leading streaming stick, slicing the price of the Fire TV Stick 4K Max to $39.99 from $59.99 — a discount of $20 or 33% off. For upgraders with an older TV or for anyone building out a second screen, this is one of the rare times where the highest-end Fire TV Stick makes more sense than the midrange models.

The fine print on this Fire TV Stick 4K Max deal

Sitting at the top of Amazon’s stick lineup, the Fire TV Stick 4K Max pours on speed while giving short shrift to none of the premium AV standards that cheaper dongles often forgo — and it also boasts significantly more storage space than its rivals.

It undercuts many competitors at $39.99, all while maintaining features normally saved for boxes.

Prime members in eligible metro areas can also get it shipped the same day, but all deliveries will depend on inventory and location — so act quickly for this living room upgrade. Availability and pricing may be subject to change, so it’s worth checking your zip code before you hit “checkout.”

Performance and features that matter for 4K streaming

Look for 4K Ultra HD streaming with support for Dolby Vision, HDR10, HDR10+, and Dolby Atmos — the full suite of standards most premium services now stream. That means crisper highlights, richer contrast, and more nuanced spatial audio — assuming you’ve got a compatible TV and soundbar.

Behind the scenes, Wi‑Fi 6E support makes use of the 6 GHz band to provide less congested wireless streaming that can help cut down on interference and boost high-bandwidth video performance, according to the Wi‑Fi Alliance. That means in practice: fewer buffering wheels during prime-time hours for you, assuming your router can handle 6E.

Storage is increased to 16 GB — double that of most other sticks — so you can load up on extra apps and channels without doing the “manage storage” dance all day long.

It’s a fast and easy way to access Prime content. It features voice search using the Alexa Voice Remote, and power/volume controls work for most TVs and receivers.

One notable feature is Ambient Experience, which puts the TV to work as a display for art or personal snapshots, or widgets you can glance at such as weather and calendars. It’s a clever way to hide the black rectangle while calling back on that framed-art vibe, but without having to buy a specialty TV.

Gaming and smart home add-ons that expand versatility

In addition to streaming, the 4K Max also works with cloud gaming services like Amazon Luna, and globally it can play Xbox Cloud Gaming via Microsoft’s Xbox app on Fire TV. Pair a Bluetooth controller and you can stream titles without a console — an attractive bonus for casual gamers, or homes where the main TV is already claimed.

With its smart home hub functions, the device taps into Alexa for hands-free commands, camera feeds, routines, and connected lights or thermostats. For a lot of households, controlling those cameras on the largest screen will be more intuitive than bouncing around between different apps.

How it compares at this price against rival streaming sticks

Compared with equally priced sticks, the 4K Max’s Wi‑Fi 6E and 16 GB of storage are notable differences. Two rivals are Google’s Chromecast with Google TV 4K, which performs well but has only 8 GB of storage — a space that very quickly fills up given many modern apps’ footprints — and Roku’s Streaming Stick 4K, which is straightforward and solid but doesn’t have Wi‑Fi 6E or deep smart home hooks.

If you’re already bought into the Amazon ecosystem — Prime Video, Ring cameras, Alexa speakers — the Fire TV interface binds it all together seamlessly. Amazon has also announced that more than 200 million Fire TV devices have been sold worldwide, evidence of how vast the app catalog and level of support have become.

Who should grab it and why this deal fits specific buyers

For owners of 4K TVs still stuck using built-in apps that feel slow or obsolete, the difference is going to be massive. It’s also a wise choice for travel or guest rooms; it’s preferable to hotel remotes and aging set-tops in terms of speed and convenience. With streaming penetration at record levels — Leichtman Research Group notes that the great majority of American households now have a subscription to at least one service — an effective, speedy front end is paying off every day.

And if you highly value hands-off operation and fast search, the Alexa integration is a selling point. If you enjoy a minimalist UI or live in Google’s ecosystem, then Chromecast is still going to be compelling — but with the 4K Max available at that price point today, it’s hard to imagine the performance-per-dollar argument not working out in its favor.

Key buying notes before you add Fire TV Stick 4K Max

You’ll need an open HDMI port and a strong Wi‑Fi connection; to enjoy Dolby Vision or Atmos, your TV and audio gear will have to support those formats too. Fire TV’s home screen features promoted rows, but you can adjust recommendations and privacy settings in the menu.

This is a limited-time discount, and the availability of stock can change by region. If you’ve been waiting for some sort of price shift on Amazon’s fastest streaming stick, a neat 33% off is exactly the kind of trigger most deal-watchers want to see.