Early Black Friday is already serving up some of the deepest discounts of the year on headline tech from Apple, Bose, HP, Xbox, Samsung, and more. Retailers are starting up doorbusters a little earlier as well, and adding price guarantees, extended returns, and free curbside pickup to lure the first wave of holiday spending. If you’re in the market to upgrade headphones and laptops, TVs and game gear, some of the best deals are here — often at or near record lows from last year.
Apple Deals Start With Wearables and iPad
Apple’s early-season playbook is predictable: limited direct discounts and aggressive discounts through big-box retailers. Expect solid pricing on AirPods Pro with USB-C, entry iPad and iPad Air, and Apple Watch. The strongest bargains are usually last-gen builds that offer almost the same day-to-day performance for significantly less. Check the model number, chip, and storage; a current-gen SKU compared to last gen can move value massively.
- Apple Deals Start With Wearables and iPad
- Bose and Premium Headphones See Steep Discounts
- HP laptops and home office gear drop in price
- Xbox and gaming deals stack up with early bundles
- TVs, Soundbars and Smart Home Find Sweet Spots
- Looking for a real deal? Use data and retailer policies
- Quick picks worth watching for early tech savings

Pro tip: Watch out for deals that coercively bundle in AppleCare or a fast USB-C charger, and pay attention to return windows. Big-box stores typically offer an extended return period through the holidays (an effective free test drive).
Bose and Premium Headphones See Steep Discounts
The QuietComfort Ultra from Bose and Sony’s 1000X series tend to dominate the early Black Friday landscape with some of the most aggressive audio price cuts. In previous seasons, electronics were one of the most heavily marked-down categories (with peak markdowns over 30% across Cyber Week); early deals are already hitting that threshold on flagship ANC cans and earbuds.
- Before any sound quality, favor features that really alter your day: multipoint Bluetooth for switching between devices seamlessly, strong call mics, and good wind handling if you commute.
For earbuds, consider more than just pure ANC and examine fit options, the number of ear tip choices, and whether they support spatial audio. Battery life estimates tend to be best-case; if you take calls frequently, real-world use will probably be lower.
HP laptops and home office gear drop in price
HP is one of the first to discount across consumer and small-business lines, with Envy and Pavilion laptops going well below list, alongside Omen gaming rigs linking new GPUs to faster displays. Keep an eye out for “AI PC” systems built on recent Intel Core Ultra or similar chips; they bring in-chip NPUs for on-device tasks and improved battery life. Guideline: 16GB of RAM and a 512GB SSD as minimums to get any degree of future-proofing in a daily-driver laptop you picked up on sale.
Monitors are another sweet spot. QD‑OLED and high-refresh 1440p panels keep getting cheaper, while Mini-LED lines up as a great value for creators who crave brightness control. If you plan to dock a modern notebook with just one cable, look for height-adjustable stands and USB‑C display input.
Xbox and gaming deals stack up with early bundles
Xbox consoles routinely dip to their seasonal price floor sooner, with special colorways often trailing with smaller discounts. Console bundles that pair a top-tier game or a few months of subscription access provide outsized value versus solo hardware. If you’re also in need of storage, expansion cards and external SSDs will usually hit right alongside controllers — getting both in the same promo window can beat waiting for a second wave of sales.

For PC gamers, keep an eye out for RTX 40‑series or newer GPUs sold in prebuilt towers with significant power supply headroom and Wi‑Fi 6E or 7. Higher-quality 80 Plus Gold PSUs and a minimum of two M.2 slots point to a build you won’t be looking to replace when upgrade time comes.
TVs, Soundbars and Smart Home Find Sweet Spots
That last year’s flagship features migrate to this year’s midrange is another way of saying big-screen value favors 55- to 65‑inch 4K models. Gamers need to ensure they have HDMI 2.1 ports that support 120Hz and VRR. QD‑OLED keeps driving cinema-like color and near-instant response times higher, while Mini‑LED makes for great brightness in a sunny room at friendlier prices.
Television speakers are even now outperformed by a solid soundbar. Bose, Sonos, and JBL are discounting Dolby Atmos bars well in advance of the rush, and many of them have AirPlay 2, Chromecast, or smart home voice control built in. Smart home gear — particularly wireless cams and video doorbells — also moves fast. Just verify whether cloud recording requires a subscription and add that to your total cost.
Looking for a real deal? Use data and retailer policies
Use price history to distinguish real lows from recycled list prices. Adobe’s holiday reports show that the deepest discounts tend to come in waves, not a single day, and so snatching up a verified all-time low early makes sense. The National Retail Federation has said that lengthy return windows are now what it calls table stakes — just get some leverage out of them. If it does offer a price-adjustment window, jot down the deadline and hold on to your receipt.
Read the fine print: open-box, refurb, or “renewed” listings could be displayed alongside new stock with virtually identical photos. Keep a close eye on panel specs, port versions, and model years for laptops and TVs. Confirm warranty start dates and AppleCare eligibility for Apple products. And if you’re shopping for gifts, check arrival high‑water marks; last‑mile congestion can surge late season, carriers say.
Quick picks worth watching for early tech savings
- Apple: AirPods Pro and entry iPad bundles are already nearing season lows, while the Apple Watch cuts deepen amid stocked inventories.
- Bose and Sony: Top-end ANC headphones and earbuds are already getting deep discounts that can make a difference to your daily commute or hybrid work life.
- HP and PCs: Midrange ultrabooks (with modern CPUs, 16GB RAM, and fast SSDs) plus creator‑class monitors with high refresh rates.
- Xbox and gaming: Buy controllers, console bundles with hit titles, and discounted storage add-ons early on.
- TV and audio: 4K sets that are 55 to 65 inches and equipped with HDMI 2.1 capability, alongside an Atmos-ready soundbar from Bose, JBL, or Sonos, are hitting tempting prices.
Bottom line: Early Black Friday 2025 tech deals are happening, and some of them are really good. Holiday surveys from Deloitte indicate that shoppers don’t plan to spend as much on the days many items historically go lowest, but that locking in true lows when you see them, using retailer guarantees to your advantage, and moving fast on high-demand models before all inventory has been depleted will be your best game plan.
