Apple’s next budget-friendly iPhone may be just about to land. A new report from Bloomberg’s Mark Gurman says the iPhone 17e is “imminent,” signaling Apple is poised to refresh its entry tier with updated silicon, modern charging, and a familiar price tag designed to keep pressure on midrange Android rivals.
What Bloomberg’s report says about the iPhone 17e
According to Bloomberg, the iPhone 17e is expected to ship with Apple’s A19 chip, bringing flagship-class performance to the company’s most affordable new iPhone. Gurman also indicates the device will adopt MagSafe charging, a meaningful quality-of-life upgrade for users who have sat out Apple’s magnet-based accessory ecosystem so far. The device is said to feature Apple’s latest in-house cellular and wireless chip, a move that could tighten the company’s control over power efficiency and connectivity while reducing reliance on third-party modems.
Perhaps just as important for shoppers, Gurman reports the price will remain unchanged at $599. Holding the line here keeps Apple’s stepped pricing strategy intact and gives carriers a clear on-ramp for aggressive promos and trade-ins without pushing buyers into higher monthly payments.
Why this model matters for Apple’s budget iPhone buyers
The “e” line has quickly become Apple’s way to court value-conscious buyers who still want modern performance and years of software support. Last year’s iPhone 16e set expectations around price and positioning. By keeping the 17e at the same level, Apple preserves a reliable entry point into the ecosystem while encouraging upgrades from older models and switchers coming from Android’s mid-tier.
Analysts at firms such as Counterpoint Research have repeatedly noted that the sub-premium segment is where unit volumes concentrate globally, particularly in markets where carrier subsidies are thinner. For Apple, a capable $599 iPhone can widen the funnel: more iCloud users, more App Store revenue, and more services attach over time. Apple has previously disclosed more than 2 billion active devices worldwide; maintaining a compelling midrange iPhone is central to keeping that base growing.
Key specs and features to watch in the rumored iPhone 17e
The A19 claim is notable. Apple typically stretches its leading chips across multiple models to streamline development and extend software support windows. If the 17e indeed ships with Apple’s latest silicon, it could enjoy a long runway for iOS updates and on-device intelligence features that depend on faster neural engines and more efficient CPU/GPU blocks.
MagSafe, meanwhile, could be a quiet game-changer for this tier. Once MagSafe lands in a broader slice of the lineup, accessory makers ramp investment, and users benefit from a consistent ecosystem of chargers, stands, wallets, and battery packs. That has knock-on effects for customer satisfaction and accessory revenue.
One conspicuous omission, per Gurman’s report, is any mention of Dynamic Island. Earlier chatter framed Apple’s pill-shaped cutout and UI as the headline upgrade for the 17e, but the report doesn’t address it. The current “e” model still uses a notch; whether Apple graduates the 17e to Dynamic Island will be a key design tell about how aggressively it plans to modernize the budget tier.
Pricing and potential market impact of the iPhone 17e
Keeping the iPhone 17e at $599 gives Apple flexibility. In mature markets, carriers can stack trade-ins and bill credits to drop the effective cost sharply, boosting upgrade rates without forcing buyers into Pro pricing. In price-sensitive regions, the sticker anchors Apple’s brand appeal against feature-rich Android competitors that often cut deeper on initial price but can lag in long-term updates.
If Apple’s in-house modem delivers stronger battery life and steadier 5G performance, the total package could broaden the 17e’s appeal to travelers and rural users who prioritize dependable connectivity as much as camera specs. Combined with the A19’s efficiency, that formula would make the 17e a durable daily driver for years.
A busy product roadmap beyond iPhone, iPad, and Mac
The same Bloomberg report outlines a packed Apple hardware slate following the iPhone 17e. New iPads and iPad Air models are said to be nearing release with updated chips, while the next iPad mini is reportedly moving to OLED. On the Mac side, refreshed 14-inch and 16-inch MacBook Pros, a new MacBook Air with an M5 chip, and subsequent Mac Studio updates are described as coming shortly thereafter.
All signs point to the iPhone 17e as the opening act. If the details hold, Apple will have paired a steady price with silicon and charging upgrades that meaningfully raise the floor for its most affordable new iPhone. The remaining question—Dynamic Island or not—may be answered any day now.