One of this season’s standout Apple deals is available through Amazon: a four-pack of AirTags for $69.99, down from the list price of $99. That’s a 29 percent discount, which brings the total price down to $70 and the per‑tracker cost down to just over $17 — way lower than what most third‑party tags go for among iPhone users.
Whether you’re preparing for travel over the holidays or just need something smarter to help you keep track of keys, your bag, or a pet’s collar, this is the sort of price drop that typically doesn’t last very long.
It’s not going to hit rock-bottom levels we’ve seen, but it’s close — and for a lot of buyers, peace of mind is worth acting quickly.
Why This AirTag Four-Pack Is a Good Deal
AirTags are distinguished by the Find My network, which relies on a large, encrypted, crowdsourced mesh of Apple devices to pass along location pings. In practice, this means your tag is not reliant on the range of Bluetooth on your phone alone — it can slyly piggyback across nearby iPhones, iPads, and Macs to update the last known location of your item, often within minutes in populated areas.
The math for real life works out with four in the box: one checked bag, one carry‑on, one set of car keys, and a spare for a wallet or pet collar. The pack price is less than buying singles, and this pack will cover you across multiple items without having to switch a tracker between them.
Consumer Reports and The New York Times’ Wirecutter have repeatedly recommended AirTags as the best option for iPhone users, with both recommending them based on their network feature, reliable Precision Finding (available on compatible iPhones), and ease of setup. Plainly put, it is the system that generally finds lost stuff fastest for Apple users.
Real Travel Use Cases That Numbers Support
Lost luggage is simply a statistical inevitability for all of us who travel at peak times. SITA’s Baggage IT Insights reports have consistently found that most bags are mishandled at the time of transfer, a bottleneck where AirTags are especially valuable since you can determine whether your bag actually transferred — often before the airline’s own alerts.
On occasion, travelers have used AirTags to locate bags held up at the origin airport or sent by mistake to the wrong city, and then shown airline agents exactly which carousel or terminal the item was on. The Find My network provides that sort of visibility even if you are nowhere near the bag.
Apple’s Lost Mode introduces an additional level: After you’ve turned it on, you will receive notifications when the AirTag comes into contact with a network and be able to leave behind a contact number so someone could reach you. And with iOS 17 and later, you can share a single AirTag among as many as five people — useful for families coordinating luggage or shared car keys on vacation.
Features That Matter for Everyday AirTag Use
Using the U1 Ultra Wideband chip inside certain iPhones (iPhone 11 and newer, with some SE models being an exception), the devices guide you with on‑screen arrows and distance readouts when you’re nearby — ideal if you need to find a tag that’s slipped under a couch or been lost in a suitcase pocket.
Each AirTag is powered by a user‑replaceable CR2032 battery that’s designed to last about a year, and has IP67 water and dust resistance to protect from splashes and rain. There’s a tiny speaker for audible pings when you’re within Bluetooth range, and setup is almost instant: just bring the tag near your iPhone, tap to pair it, name it, and you’re finished.
There are safety features already built in. Apple and Google have released industry‑standard specifications for unwanted tracking alerts that can show if an unknown tracker seems to be traveling with you on iOS and Android. No scheme will ever be perfect, but this cross‑platform upgrade targets a major concern raised by both digital rights activists and the police.
Price, Competition and Buying Tips for AirTags
Four for $69.99 is a tight deal compared, of course, to regular price ($99) and similarly well in line with recent holiday offers. This either matches or comes within a few dollars of the best widely tracked price if you’ve missed recent flash sales, and undercuts many competitors without Ultra Wideband or Find My support on a per‑tag basis.
- Consider a holder or luggage‑loop purchase, as AirTags do not come with attachment hardware.
- Don’t attach a tag to the exterior of a checked bag (inside is less likely to be tampered with).
- Grab an extra CR2032 for the next time Find My warns you it’s time for a battery check.
Measuring 1.41 inches in diameter, the Tile Pro is a bit larger than our picks, but it has the longest expected battery life (one year) and highest odds of swift location finding if you live inside Apple’s ecosystem; at $69.99 for a four‑pack, this one hits the sweet spot. It’s a small buy that can save time, stress, and back‑and‑forth at the baggage counter.