Amazon is releasing a Kindle Sling Bag, a petite crossbody crafted for its e-readers. The bare-bones carry solution is designed to make Kindles easier to carry, protect, and access on the go, an acknowledgment of how much the e-reader has graduated from a bedside-table companion to a daily necessity for commuters and travelers. Early listings price it at $79.99, available in two relatively toned-down colorways named Dune and Cinder.
Kindle owners now have a purpose-built crossbody sling
The newly designed bag is no generic sling. Instead, the design centers around a dedicated, padded pocket sized for a Kindle with inside loops for your USB-C cable, earbuds, and a slim power bank. A quick-access exterior pocket can accommodate keys or transit cards. It’s not an organizer that works tactically, but in this case that restraint is intentional—most of those who use this bag are seeking scratch-free storage and fast retrieval, not so much a camera cube.
The outside is recycled leather with a water-resistant, grainy look and feel, along with clean, logo-light styling that’ll fit into just about any commute. Left- or right-shoulder carry is possible with a single adjustable strap. A small notched leather strap accessory, from what I can tell in the product imagery, seems to prop a Kindle upright—say if you want to rest it down at a café or on a desk—though that detail is notably absent from the product description.
Why a dedicated Kindle bag makes practical sense now
Books have been given fresh life in digital quarters, and Amazon is clearly responding. “Social discovery, fueled by BookTok among others, continues to drive backlist sales and keep reading in the conversation every day,” Circana reported. E-book reading is “more palatable” than its early digital music and movie equivalents, Pew Research Center said, noting that continued progression in e-reading habits shows people see Kindles as tools for everyday use rather than special or indulgent items.
A sling is practical insurance, too. E-ink displays have always been delicate, at an increased risk of being smashed when thrown in a tote bag with keys or a water bottle. While many cases address corners and kickstands protect screens, a snug, padded pocket plus structured carry limits pressure points and friction—precisely the sorts of micro-impacts that add up to hairline cracks. For devices ranging from the standard Kindle to the Paperwhite and more, not having a ruined screen can be the difference between catching up on a weekend read and needing to spend money for it.
Nota bene: design details that matter while on the move
Kindle owners read on the go—on a bus, on a plane, or on a park bench—so little things mean a lot. The profile is slim, without the bulk of camera slings, but with plenty of room for essentials like lip balm, sunglasses, and a compact charger. The padded pocket keeps the Kindle from rattling around with those extras and aligned upright, making it easier to pull out one-handed without your middle finger touching the screen.
The notched strap doubling as a stand, if it does make it to production units, is also a smart nod to how people actually use e-reading devices now: propped up next to a coffee mug on the vanity; playing audiobooks wirelessly straight into a pair of earbuds; or popped open on a tray table.
Even without that part, the organization and water-resistant exterior feel thought-out—like it’s meant to carry the Kindle first and everything else a distant second.
Price and positioning versus popular sling competitors
As best we can tell, the Kindle Sling Bag offers four different pockets and a choice of nylon exteriors that can be configured in 10 color schemes or any one of 23 leather combinations. At about $79 for the bag (most options add $9 to the price), Retrofire made no particular effort to set it apart from other prospects in any of these categories. That’s below premium slings from manufacturers like Peak Design and Bellroy, and above budget options from lesser-known brands. Instead, what differentiates these is specificity: specifically tailored to fit a Kindle just so; soft-touch material that won’t scrape against your screen and turn marred edges alabaster; a layout optimized for reading gear rather than a compact console or camera gear.
For people who want to continue using a case, this is a significant step up in convenience. Sleeves offer good protection but live inside another bag, and it’s a hassle whenever you want to read. A crossbody designed specifically for the Kindle eliminates that friction—use, stow, and go. That accessibility can make the difference between a daily-use item and something that collects dust at home.
Availability details and the readers this bag is for
The Amazon Kindle Sling Bag comes in Dune and Cinder colors, and you can get it now for a regional price that may differ. It’s a good fit for commuters, students, and frequent flyers who want hands-free carry and quick access without the bulk of a backpack. If your Kindle goes anywhere you do, this is the sort of small gear upgrade that transforms how much reading you do.
Bottom line: a no-fuss, well-thought-out crossbody that respects the Kindle as the everyday tool it’s now become. It’s pragmatic, discreet, and tuned for real-world reading—precisely what a purpose-built bag is supposed to be.