Amazon has settled for $2.5 billion with federal regulators who say the tech giant illegally used deceptive design and confusing cancellation flows to siphon people into paid Prime memberships and make it difficult for them to quit.
The package includes a $1 billion civil penalty and consumer refunds totaling $1.5 billion — the largest that the Federal Trade Commission has secured for a rule violation. Here is what the case covers, who is eligible, and how to seek money once the refunding process opens.
- What the FTC Says Happened in the Amazon Prime Case
- Who Is Eligible for Refunds and How Eligibility Works
- How Much You Could Receive From the Prime Settlement
- How to Claim Your Share When the Claims Portal Opens
- How to Avoid Scams Related to the Amazon Prime Refunds
- What Amazon Needs to Do Under the Settlement Terms
- Bottom Line for Prime Members Seeking Potential Refunds

What the FTC Says Happened in the Amazon Prime Case
Amazon used dark patterns — nudging users toward a decision that may not be in their best interest — to subscribe customers to automatically renewing Prime memberships, the FTC said in its complaint and settlement order. The agency also says that cancellation was needlessly complicated, requiring more clicks and friction. Regulators also contend that some consumers who wanted to purchase a standalone plan granting full access to Prime Video inadvertently paid for a higher-priced bundle offering the full array of Prime features.
Amazon denies the allegations, saying it works to make sign-ups and cancellations easy and that Prime offers good value. Under the settlement, the company must implement more prominent disclosures and receive explicit approval for auto-renewal, as well as preserve a clear “click-to-cancel” pathway.
Who Is Eligible for Refunds and How Eligibility Works
The refund initiative aims to reach customers who were signed up to Prime via deceptive flows, or had unreasonable barriers in the process of canceling. Millions of people who signed up for Prime since 2019 will receive automatic reimbursements, up to $51 each, according to the FTC; more consumers can file claims when the portal opens.
You don’t have to be a Prime member to qualify. If you were charged for Prime during the period when it’s covered and think that you were deceived or frustrated while attempting to cancel, then you might be eligible. The future claims process will confirm eligibility based on Amazon account information and purchase history.

How Much You Could Receive From the Prime Settlement
Payouts will vary. The FTC says that automatic refunds could be as much as $51, while claim-based refunds will vary depending on factors like how long you were a Prime member and the extent to which you used Prime benefits. For instance, heavy users of perks such as expedited shipping may get a lower net payout, while others signed up inadvertently or canceled quickly might get a greater share. Actual amounts are determined by the settlement administrator based on accepted formulas and available account data.
How to Claim Your Share When the Claims Portal Opens
- Wait for the official word. Once the FTC names a settlement administrator, consumers who have been approved for compensation will get emails or postcards that tell them how to file. The personalized claim ID is usually part of the notice.
- Visit the official claims website. The administrator will maintain a permanent website established pursuant to the terms of this settlement, in a manner consistent with the practices described in the FTC’s letter to suppliers. You will not be charged fees or asked for your Amazon password in exchange for any assistance with this issue, nor asked to provide remote access.
- Verify your information. Be prepared to verify your Amazon account email, contact information, and preferred payment method (check, prepaid card, or digital payment) that you select. False information can be considered a fraudulent claim.
- File before the deadline. Claims windows are frequently several weeks to a few months in duration. Late submissions are frequently rejected, so submit with plenty of time once the portal opens.
- Track your payment. The administrator will communicate status and estimated time frames for distribution following the close of the claims period and completion of verifications.
How to Avoid Scams Related to the Amazon Prime Refunds
Fraudsters often mimic real settlements. More troubling are requests for bank logins, gift cards, cryptocurrency, or “processing fees.” Confirm any notice with the FTC’s press release and the identified settlement administrator. When in doubt, reach out to the FTC directly or through customer support channels provided by the administrator to verify legitimacy.
What Amazon Needs to Do Under the Settlement Terms
The settlement calls for clearly presented enrollment screens, unambiguous consent to be auto-renewed, and a clear path out of the subscription without hurdles. It also takes on the threat that consumers would be pushed from a cheaper Prime Video plan into the full Prime package without clear warnings. It also extends broader FTC actions to limit dark patterns, such as enforcement actions the agency has pursued in other subscription and auto-renewal cases.
Bottom Line for Prime Members Seeking Potential Refunds
If you’ve been a Prime member since 2019 — especially if you felt coerced into it or had difficulty canceling — you may be able to get money back. Automatic payments of up to $51 will be issued to many consumers, though others can file a claim once the administrator’s site goes live. Watch for a formal announcement, proffer your claim without delay, and avoid charlatans. The settlement aims both to compensate affected customers and to ensure all future Prime sign-ups and cancellations are clearly presented and easy to do.
