Amazon Music announced on Thursday that it had introduced 2025 Delivered, a customized year-end recap that aims to compete with Spotify Wrapped and the swelling trend of shareable listening synopses that overwhelm social media feeds each December. The feature packages a user’s year in audio as a social-ready, bite-size story and adds some Amazon-specific quirks to stand out among all the other recaps, now that it has finally become the season.
What 2025 Delivered Tracks and Highlights Include
2025 Delivered, like its competitors, emphasizes the artists, songs, and genres that listeners played most; it’s broader in scope because it covers areas beyond music — audiobooks and podcasts. That would jibe with Amazon, as the company has been investing in spoken-word programming and creator tools within its music app for the past few years.
One standout is an Alexa-exclusive stat: owners of any device equipped with Alexa will be able to see the single track they most requested via voice command. For a platform that rests on millions of smart speakers and displays, the incorporation of voice behavior into the recap is a nod to how people actually listen in kitchens, hovels, green rooms, or salons.
Amazon is also adding to its collectible badges, which turn listening quirks into mini-achievements. “Trendsetter” features early adopters who bit on buzzy albums, while “Headliner” puts the spotlight on fans who are among an artist’s most dedicated flock. These gamified touches have encouraged sharing and friendly one-upmanship, the fuel that’s turned Wrapped into a cultural fixture.
A Festival You Design With Your Top Artists and Lineup
Self-Serveyn McKinney/Getty Images. The new cards embrace a music festival theme with a custom “YourName Fest” poster and lineup, made of your favorite acts, to form the backdrop. The resulting feeds are likely to be filled with custom lineups that might combine a superstar like Bad Bunny with breakouts including Charli XCX and Chappell Roan, depending on the habits of each recipient. Animated visuals and large typefaces are optimized for quick reading on social platforms, where attention is thin and screenshots carry the load.
Positioning Against Wrapped and Other Competitors
Spotify’s Wrapped is the category’s north star, with years of polish and unmatched social gravity. But the field has widened. YouTube Music has embraced multiformat identity with its Recap, and Deezer has added quizzes to ask questions. Amazon’s advantage is its hardware footprint and the option to hook voice experiences into identity, which gives the recap an angle that competitors may struggle to mimic.
Observers of the industry have long pointed out how these rollups drive engagement and retention. MIDiA Research has highlighted personalization and community as some of the most powerful levers in media subscriptions to mitigate churn. Edison Research’s Share of Ear analysis always finds that on-demand audio adds time share in daily listening, providing these platforms a business case for making year-end moments feel indispensable.
Why These Recaps Matter to the Music Business
Year-end roundups have turned into a marketing flywheel. They transform passive listening histories into identity statements, kicking off a stream of organic posts that in effect serve as free advertising. Labels and artists win as well: fans who learn they are in an artist’s top listener tier are more likely to share, follow, and purchase merch — extending the lifespan of releases far beyond drop week.
The broader context is favorable. And IFPI’s new Global Music Report indicates that streaming is still the primary driver of revenue from recorded music around the world. As streaming platforms fight one another for habit and loyalty, the services that are best at translating data into an unexpected story about the human experience may stand a better chance of holding onto their casual listeners in between big album cycles.
Availability and How to Get Your 2025 Delivered Recap
2025 Delivered is launching in the Amazon Music app, available to customers in the United States, the United Kingdom, Germany, France, Italy, Spain, Japan, Mexico, Brazil, India, Canada, and Australia. If you have a few hours of listening history this year, you should see your recap begin to populate. Listeners can create animated cards, show off badges, and post their festival-style lineups to social apps.
For Amazon, the formula is straightforward: make it personal, make it playful, and make it easy to share. For listeners, 2025 Delivered is a neat snapshot of a year in songs, stories, and shows — and also the tune they really could not stop asking Alexa to blast.