Amazon’s latest budget 4K streamer just received an eye-popping early Black Friday discount. Selected customers who can see and clip the on-page coupon code STREAM4K can nab a Fire TV Stick 4K Select for just $9.99, with a full 75% discount off its full price of $39.99.
Without that targeted coupon, the device is selling for $21.99 straight up, but $10 for a current 4K streaming stick has no precedent. None of these sales have tracked any current-gen 4K Fire TV models at this price, reflecting how aggressive this deal is ahead of Black Friday.
Why This Early Black Friday Fire TV Deal Stands Out
The general rule of thumb is that sub-$15 streaming devices are usually 1080p models from a few years back, or doorbusters with compromises. Here, you have true 4K HDR playback, a brand-new device that has just entered the Fire TV family, and the complete Fire TV app library for less than many non-4K (and even some 1080p) sticks. It’s the sort of deal that convinces fence-sitters to outfit spare rooms or replace old boxes.
Context matters: Leichtman Research Group says more than 9 in 10 U.S. TV households have at least one connected TV device, but secondary screens may lack features. A $10 4K stick is an easy resolution for guest rooms, dorms, and travel kits.
What the Fire TV Stick 4K Select Actually Offers
Amazon touts the Fire TV Stick 4K Select as its least expensive 4K option, and it’s compatible with 4K HDR formats such as HDR10+. The interface is the newest Fire TV experience, and Amazon has bragged about a new Vega-based system architecture that’s supposed to make it feel faster while navigating and launching apps.
The stick retains the signature plug-and-play setup: HDMI into your TV, power via an included adapter, and an Alexa-enabled remote control for voice search, launch commands, and basic TV controls on compatible sets. Amazon says integrations and services like Alexa improvements, Xbox Game Pass cloud gaming, Amazon Luna, Amazon Kids+, and VPN apps — including NordVPN — are either supported or on the way for the dongle that’s so cheap it feels a little silly when you can enjoy it with all of the ecosystem benefits of pricier Fire TV models.
If you watch a lot of 4K, make sure your network can keep up. Netflix recommends at least 15 Mbps for Ultra HD viewing; homes with more than one stream or those with smart home accessories may need a little extra headroom.
How It Stacks Up Against the Competition Today
Roku’s own Streaming Stick 4K usually sits around $49.99 but tends to drop into the mid-$20s during holiday sales. Google’s Chromecast with Google TV 4K fluctuates around $49.99, dipping below $40 every now and then. Against that backdrop, a $9.99 Fire TV Stick 4K Select is an anomaly — and then some.
Among Amazon’s own devices, the Fire TV Stick 4K Max is still the performance pick with a faster processor and more sophisticated wireless hardware, but that model costs several times more than the discounted price of the Select. For the majority of viewers seeking 4K streaming, universal app support, and Alexa voice commands, this deal on the 4K Select is hard to beat at this price.
Who Should Grab This Fire TV Stick 4K Select Deal
If you’re building a system for a second TV or travel, this is an absolute no-brainer. It’s also a fine gift for anyone who is still wrestling with a clunky smart TV interface — both the Fire TV UI and voice remote can be a quality-of-life upgrade.
Power users who demand the fastest performance, latest Wi-Fi support, or more app storage can step up to higher-end models, but at $10 the 4K Select becomes a cheap backup or guest-room workhorse even for enthusiast homes.
How to Redeem the Coupon and Get the $9.99 Price
The $9.99 deal seems to be targeted. Qualifying accounts should have the STREAM4K coupon right on the product page — use it at checkout to bring your total to $10. Prices and availability are subject to change, and some products may sell out. If you can’t see the coupon, consider that $21.99 is still a great price for a 4K streamer.
Bottom line: One of the most aggressive early Black Friday streaming deals in recent memory is Amazon’s Fire TV Stick 4K Select at $9.99. If you spot the coupon, act fast — deals this far below historical lows don’t tend to stick around.