Amazon is offering a stand-out streaming deal once again: For a limited time, the Fire TV Stick 4K Select is just $9.99 when you apply discount code HOLFTV4K at checkout. That’s $30 off its list price of $39.99 — a 75% discount on a brand-new 4K streamer aimed at everyday viewing without the premium bells and whistles.
What the $9.99 Fire TV Stick 4K Select deal includes
The Fire TV Stick 4K Select promises to deliver native 4K streaming in HDR10+ and the latest Fire TV experience, which now includes the new Vega interface designed to make switching between apps and recommendations feel speedier. You receive the Alexa Voice Remote for voice search, universal playback controls, and access to live TV and streaming apps.
On the ecosystem front, it supports all the big services — Prime Video, Netflix, Disney+, Hulu, and YouTube — and stretches into gaming with Xbox Game Pass and Amazon Luna. For travelers who route traffic through a VPN, popular VPN apps like NordVPN and IPVanish are supported. Amazon has also indicated that Alexa+ and Amazon Kids+ integrations are on the roadmap, adding more voice capabilities and kid-friendly controls.
Where the Fire TV Stick 4K Select fits in the lineup
The 4K Select is being marketed as the most wallet-friendly 4K choice in the Fire TV family. It does cut some premium extras — there’s no Dolby Vision or Dolby Atmos, and it doesn’t have the ambient art mode found on the 4K Max — but it includes the essentials that most people care about: sharp 4K resolution, up-to-date HDR, a responsive OS, and stable app support.
If you’re comparing options, the 4K Max is still the performance pick with additional HDR formats, more horsepower, and a prettier screensaver experience. But for $9.99, the 4K Select is a value play — you have little in the way of argument if you’re outfitting a secondary TV, upgrading from an aging streamer, or just now dipping into 4K waters.
Real-world performance and value in daily streaming
Day to day, the stick is far from the determinative factor of what kind of 4K quality you get — that’s more a product of your internet speed and the app’s bitrate. Upwards of 25 Mbps is the recommendation for consistent UHD streaming, per provider guidance and broadband benchmarks. If your internet is fast enough, you’ll see sharp image detail and smooth playback with HDR10+ on compatible TVs.
The new, speedier Vega interface is meant to address the slow app loading you get with older Fire TV models. Paired with the Alexa Voice Remote, the device should be quick to navigate, particularly for voice search across multiple apps — a convenience that counts when you’re juggling subscriptions.
The greater picture illustrates why this deal makes sense: Nielsen’s The Gauge has shown that streaming hovers around the 40% share of total U.S. TV usage; Amazon says it has now sold more than 200 million Fire TV devices worldwide. In a crowded, fast-growing market, a sub-$10 4K stick is an enticing on-ramp to try and keep users in the ecosystem.
How to claim the $9.99 Fire TV Stick 4K Select deal
Clip the on-page coupon and add the Fire TV Stick 4K Select to your cart, then apply code HOLFTV4K at checkout to reduce the price to $9.99 before tax. Inventory and promo codes can expire at any time, and quantity limits are often enforced quickly, so if you’re interested, act fast.
Who should buy the Fire TV Stick 4K Select at $9.99
That’s an easy yes for anyone in the market for a low-cost 4K upgrade to put in their living room, bedroom, dorm, or guest room. It’s also a savvy travel companion for hotel TVs, assuming you’re able to log into Wi‑Fi portals. If you want Dolby Vision and Atmos or just a little more horsepower for heavy gaming or advanced features, the 4K Max is still the step-up choice; otherwise, the 4K Select nails all of the fundamentals at a price that we rarely see for a current-generation 4K streamer.
Bottom line: At $9.99 with the HOLFTV4K code, the Fire TV Stick 4K Select is the rare kind of door-opener deal that makes upgrading to 4K streaming more or less a no-brainer.