Apple’s AirTag recently emerged at its lowest price yet during Amazon’s October Prime Big Deal Days, discounting the 4-pack to about $65 — a significant 34 percent off the list price of $99 — and bringing single units down to around $20. For iPhone owners who are getting ready for the height of travel season, this is a rare steep discount that makes it affordable to slap one on every bag, wallet, and key ring.
Why This AirTag Deal Is Great for iPhone Owners
AirTag price drops aren’t uncommon, but not to this extent. At around $16 a tag in the 4-pack, you’re paying almost half the standard price of singles. Price-tracking services like Keepa and camelcamelcamel indicate that’s a floor we have only seen during big sales events, with Apple hardware rarely dropping so low. One caveat: The door on lightning deals can close fast, and some deals are only available to Prime members.
What AirTag Brings To Travelers And Everyday Consumers
AirTag, which can be attached to things like purse straps or key chains and is slightly larger than a quarter, uses Apple’s Find My network — made up of hundreds of millions of Apple devices globally — turning nearby iPhones and iPads into anonymous location beacons for your lost items. For tight spaces, Precision Finding initiates the ultra-wideband chip on compatible iPhones (iPhone 11 or newer) for arrow-guided directions that are shockingly close to foot-level accuracy — something most other trackers can’t claim.
The hardware is minuscule and rugged: coin-size, with IP67 dust and water protection and a user-replaceable CR2032 battery that’s typically good for about a year. And while that doesn’t make the AirTag bigger than a single key, it’s big enough to slide into a suitcase, clip onto keys using an accessory holder, or tuck behind a wallet sleeve and forget about until you need it. In recent airline baggage snarls, news outlets reported that travelers had found their bags stopped in back rooms or stranded at the wrong airports, locations that could frequently be traced with an AirTag before the airline’s own systems registered them.
Privacy and Safety Are Better With Improved Alerts
Apple and Google also announced that this fall they’re offloading spam protection from the need to have an internet connection, so any bad calls are blocked six seconds after your phone rings. If an AirTag that isn’t yours seems to be going on the road with you, both iOS and many Android devices can alert you, and the AirTag will also play a sound. These protections have been honed with software updates and are a major reason experts and consumer advocates say safety has improved since AirTag’s release.
How It Compares to Tile and Chipolo for Tracking
Tile is easily the best option for Android-first homes, with an expansive device lineup and a capable app.
Chipolo carries two models that might be more suitable for you: the One, making use of Chipolo’s network; and the One Spot, joining Apple’s Find My network, but it doesn’t support ultra-wideband Precision Finding.
For iPhone owners, the fact that AirTag works with the vast, uncanny Find My network and brings UWB precision is a real-world advantage in both airport terminals and couch-cushion cases.
Smart Buys During the Prime Big Deal Days
If you can, go with the 4-pack. It’s the most economical per-tag and is also a sweet spot for essentials: luggage, keys, wallet, and a spare for a backpack or camera bag. Plan on a pair of holders or adhesive mounts if you intend to tag remotes or bike frames. Once they’re set up in the Find My app (either for a few minutes or as long as a year, depending on whether you lose them), turn on features like “Notify When Left Behind” to help with everyday forgetfulness and give each tag a custom name and emoji so that you can identify where they are quickly in the list.
Keep in mind, AirTag setup relies on an iPhone or iPad, and the full Precision Finding experience requires a U1-enabled iPhone. Android users can receive alerts for unwanted trackers, but they can’t track an AirTag. Like all Prime event deals, quantities and prices may shift; if you spot the 4-pack at or around $65, that’s the needle-moving price to strike.
Bottom Line: Why This AirTag Price Drop Is Worth Acting On
If you’ve been waiting to upgrade your travel stuff or bring some order to the daily-item chaos, this is it. With the AirTag 4-pack at its lowest-ever price, you get reliable tracking, iPhone-topping accuracy, and tangible peace of mind all in a package that may not see those numbers again after the October event’s final Prime Big Deal Days conclude.