Content provided in partnership with

Retail Industry

Banking on Gays - gay consumers prefer online banks - Brief Article - Statistical Data Included

American Demographics, July 1, 2001

Gay consumers like their banks online. According to a recent poll conducted by Harris Interactive and Witeck-Combs Communications Inc., 51 percent of self-identified lesbian, gay, bisexual, or transgendered (LGBT) consumers prefer their financial institutions to offer services via the Internet, citing online presence as a key factor in their choice of institution. This group is also considerably influenced by whether or not a financial institution has an anti-discrimination policy: 57 percent consider such a policy to be a determinant when choosing a bank. (By the way, 49 percent of heterosexuals feel the same.)

HOMO ECONOMICS

Most Popular Articles in Business: Research and Markets : Tesco Plc - SWOT Framework Analysis; Do Us a Flavor - Ben & Jerry's Issues a Call for Euphoric New Flavors; eBay made easy: ready to start an eBay business? These 5 simple steps will ...; Katrina's lawsuit surge: a legal battle to force insurers to pay for flood ...; Wal-Mart's newest distribution center opened last month near the southwest ...; More »

Fifty-nine percent of lesbian, gay, bisexual, and transgendered (LGBT) online users cite loans and debts as their most important financial concern, while 45 percent of heterosexuals consider it their top priority.

Source: Harris Interactive and Witeck-Combs Communications, Inc.

Retail Industry

Banking on Gays - gay consumers prefer online banks - Brief Article - Statistical Data Included

American Demographics, July 1, 2001

Find Research Guides for:

Find Featured Titles for: Autos

Most Popular Articles in Business

Most Popular Publications in Business