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Health Care Industry
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Articles in July 1998 issue of Health Industry Today
- Websites coming of age among medical device marketers
by Ellen Beck - Cure for compliance ills requires management, marketing savvy
by Synthia Laura Molina - Regrouping for long haul, COHR/Purchase Connection in stability phase
- Columbia's vendor switch shakes up distributor community
by Curt Werner - Prospects bright in market for device-based prostate treatments
by Ellen Beck - Mergers may signal less independence for specialty distributors
- Siemens' new angiography unit sees steady sales in static market
- Media blitz focuses spotlight on Hologic's new osteoporosis testing product
- Despite probe, downsizing, Columbia/HCA purchasing appears stable