Dr. Pepper/7UP

Drug Store News,  May 19, 2003  

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Dr Pepper/7UP has introduced Raging Cow, a new milk-based product available cold in single servings, with an array of five flavors: pina colada chaos, jamocha frenzy, berry mixed up, chocolate caramel craze and chocolate insanity. Packaged in plastic bottles, Raging Cow now is available in select markets and eventually will expand to national distribution.

Consumer testing confirmed for Dr Pepper/7UP that people want new, exciting dairy drink products. "The consumer research we conducted helped us identify young adults as the primary audience for Raging Cow, though anyone who likes milk is likely to embrace this product," explained Andrew Springate, Dr Pepper/7UP director of brand marketing. For more information, visit www.dpsu.com.

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