Pharmavite

Drug Store News,  Oct 10, 2005  by Michael Johnsen

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Pharmavite is looking to attract Internet-savvy women to the dietary supplement aisle with an on-line video couponing initiative, the company announced last month. "Incorporating video into our consumer-printed coupons marries the promotional power of coupons to the rich branding experience of a television spot," stated Kristopher Trust, product manager of Pharmavite Olay Vitamins.

"A significant level of coupon spending is shifting to the Internet this year and next," noted Jeff Weitzman, president and chief operating officer of Coupons Inc. Consumer habits are shifting and coupon promotions need to evolve."

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