New product watch: innovation index

Drug Store News,  Oct 10, 2005  

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New product watch: Innovation index

Watch for these three items to fly off store shelves. Each month,
through an exclusive partnership with Hamacher Resource Group, Drug
Store News presents an evaluation of top new product launches, based
on an evaluation of innovation, profit potential, market acceptance,
marketing support, market growth and manufacturer track record.

                   Aveeno Continuous      Sidekick
                      Protection        Blood Glucose
                    Sunblock Lotion     tsting System
Element

Manufacturer           Johnson &            Home
                        Johnson          Diagnostics

Promotion                ****               **
Innovation               **                 ***
Orientation              ****               *****
Earnings                 ***                ***
Category growth          **                 **

Total                     75                 68

                     Biotene Oral
                   Balance Dry Mouth
                     Moisturizing
Element              Liquid 1.5 oz

Manufacturer            Laclede
                         Labs

Promotion                *
Innovation               ***
Orientation              **
Earnings                 ****
Category growth          **

Total                     59

Promotion--The manufacturer's marketing support for the product

Innovation--How unique the product is in its category

Orientation--What customer segment the product is designed to target

Earnings--The average margin generated by the product

Category growth--Potential impact on category sales

* index derived from five-star scoring system: no stars = 0, 5 stars
= 100

COPYRIGHT 2005 Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
COPYRIGHT 2008 Gale, Cengage Learning