[0] The Kellogg Co

Drug Store News,  May 20, 2002  

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The Kellogg Co. combines innovation and originality in a new look for Nutri-Grain Bars and launches Nutri-Grain Yogurt Bars.

Improved packaging of the cereal bar boasts more real fruit," drives purchase intent and differentiates Nutri-Grain Bars from other cereal bars. Metallic colors and cereal bar visuals create strong appetite appeal and communicate, vitality and youth.

Nutri-Grain Bars expands the cereal bar category with its Nutri-Grain Yogurt Bars. Kellogg's innovation combines fruit and yogurt together in one cereal bar to create three delectable flavors: vanilla, blueberry and strawberry. Kellogg is confidant that these breakfast bars are sure to make the profits, as well as the breakfast foods category, grow.

For more information on Nutri-Grain Yogurt Bars or Kellogg/Keebler, call (800) 55-ERNIE.

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