Hot Head

Drug Store News,  May 20, 2002  

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In January 2002, HET HEAD, the original, alternative, temporary hair color, launched Spike'N, a grade-A styling paste infused with intense color for self-expression. Only Hot Head provides uniquely saturated color that is 100 percent out in a single wash.

"It's the summer of love all over again with hippie looks everywhere," said new Hot Head spokeswoman and MTV makeup artist and hair stylist, Kristi Fuhrmann "Spike'N adds that modern kick to the season's retro, air-dry, lazy-lock style."

The original Hot Head Streak'N has a foolproof, patented comb dispenser that allows for any kind of technicolor highlight--from soft and wispy to loud and chunky.

Spike'N and Streak'N both come in a complete color spectrum, including vivid violet, liquid gold, emerald green, passionate pink, electric blue, outrageous orange and rock'n red.

In addition to its regular brand advertising, Hot Head will begin advertising Spike'N in men's magazines with an emphasis on extreme sports. Hot Head's advertising investment is substantial and unprecedented for this category.

Hot Head products are available at drug store chains nationwide. For more information, call (877) 670-3900.

COPYRIGHT 2002 Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
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