Photo

Drug Store News,  May 20, 2002  

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If picture taking is the byproduct of happy times and pleasant memories, it should come as no small surprise that cash-strapped consumers worried about rising unemployment and the specter of terrorism were hardly snap happy in 2001. With a decline of consumer film processing of nearly 4 percent not shown in charts), the drug channel should be happy that market share he d steady, precisely to the decimal point, year over year.

However, the competitive channels of discount and warehouse clubs increased market share at the expense of other outlets, a trend that has been building for years. A bright spot for drug stores are the continuously increasing sales of one-time-use cameras, often convenience items for consumers and a perfect fit for drug. Improved quality and low costs make the units attractive to consumers. While lower price points for OTUCs likely contributed to the duble-digit rise in unit sales, dollar sales rose at a much more modest rate of 3 percent, year over year (not shown in charts).

Top 10 brands in drug

Brand/segment                        $ sales (*)  % change

Kodak Max Flash--
disposable cameras                   $1,14.2           0.3%
Kodak Gold--conventional film          113.5         -25.0
Poloroid 600 Platinum--instant film     86.1         -10.0
Kodak Advantix--conventiorial film      67.2           2.9
Kodak Gold Max--conventional film       66.2         -16.6
Fuji Super HQ-conventional film         26.6           3.7
Kodak Max--disposable cameras           25.9         -18.2
Fuji Quicksnap Flash--
disposable cameras                      25.1          -4.1
Kodak Max HQ--disposable cameras        23.2       1,804.3
Fuji Color Superia--conventional
 film                                   15.6          28.1

(*)Sales in millions
Top 10 gainers in drug

                                     $ (*)     % (*)   $ (*)
Brand/segment                        sales    change  change

Kodak Max HQ--disposable cameras     $23.2  1,804.3%   $21.9
Kodak Max--conventional film          10.5     620.3     9.1
Kodak Max Zoom--conventional film      9.8     194.9     6.5
Fuji Color Superia--
conventional film                     15.6      28.1     3.4
Fuji Superia Xtra-conventional film    7.9      72.3     3.3
Kodak Advantix Access--
disposable cameras                     4.2     127.6     2.3
Fuji Quickspnap--disposable cameras   14.2      15.5     1.9
Kodak Advantix--conventional film     67.2       2.9     1.9
Fuji Flash 400--disposable camera      1.7        NA     1.7
Kodak Select Black and White--
conventional film                      5.2      37.2     1.4

Source: Information Resources Inc. for the 52 weeks ended Dec. 30

(*)Sales in millions
Photo scorecard

                          Total F/D/M (*)            Drug stores
category/               $          % chg.       $           % chg.
segment              sales (**)  vs. yr. ago  sales (**)  vs. yr. ago

Photograph supplies  $1,746.0       -4.5%     $814.3         -4.6%

                         Drug chains only
category/              $           % chg.
segment              sales (**)  vs. yr. ago

Photograph supplies  $697.6         -2.9%

Source: Information Resources Inc. for the 52 weeks ended Dec. 30

(*)Total F/D/M excludes Wal-Mart

(**)Sales in millions
Total rolls developed by channel

Channel           % of rolls processed

Food                      12.3%
Mass                      36.3
Drug                      23.7
Warehouse clubs           10.9
Mail order                 7.3
Camera store               3.7
One-hour lab (*)           2.6
Other                      3.1

Source: Photo Marketing Association International; PMA Processing Survey
2001

(*)Excluding F/D/M
Rolls processed fast (*) in drug stores

Year  % of rolls processed

2001         40.6%
2000         36.2

Source: Photo Marketing Association International; PMA Processing Survey
2001

(*)Fast denotes one-hour or same-day service

Note: Total number of rolls processed was not available

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