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Drug Store News, May 20, 2002 by Molly Prior
Rave has given its hair sprays and styling aids a makeover. Rave, the No. 1 selling hair spray in the United States, will be reintroduced with sleeker packaging and improved fragrance. The new silver and tea packaging features the symbols 2x, 3x, 4x in bright orange, green and purple to indicate the product's hold level to consumers.
As part of Rave's transition to the Suave family of products, all new packaging will include a small Suave endorsement near the bottom of the product.
COPYRIGHT 2002 Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
COPYRIGHT 2008 Gale, Cengage Learning
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