Folio: The Magazine for Magazine Management

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Articles in Sept 1985 issue of Folio: The Magazine for Magazine Management

• Green: a shade ahead of the market
  by Walter Carlson
• Building a climate of confidence
  by William Abbott
• Manhattan,inc. seeks a niche
  by Walter Carlson
• The society that's a publishing champ
  by John Peter
• 16 ways to strengthen your promotion writing
  by Julie A. Laitin
• McCall's still top freelance market
• Licensing: found money
  by Robert J. Abramson
• More catalogs, 'magalogs' carrying national ads
• Hiring and training outsiders
  by William Abbott
• Getting the most out of public relations
  by Kent McKamy
• The Americanization of Elle
  by Sue Hoover Epstein
• The special challenge of reaching special-interest readers
  by Eliot DeY. Chein
• Broadening perspectives
  by William Abbott
• Typesetting: the systems quandary; there are ten paths a publisher can take to automate in-house typesetting
  by Frank Romano
• Industry moves toward verifying audience research; 'gold standard' would help measure accuracy, make sense of variances between SMRB, MRI data
• Talking numbers
  by Walter Jorz
• Motivating printers via awards program
• Jehle: a risk-taking attorney
  by Diane Reese
• How do you size up the client?
• National distributors: scanning the future
  by Jennifer Howland
• Choosing a color separator
  by Ted Scala
• Developing research to support marketing goals
  by Morton Grossman
• Bushkin: campaigning for U.S. News & World Report
• The Star: looking for a new image tabloid seeks to compete more with People, Us
• Minding the details
  by Ron Scott
• King resigns as ABP prepares for change
• Analyzing national sales percentages
  by Ron Scott
• The potential of personalized ads
  by Diane Reese
• Pre-press equipment changing rapidly
  by Jack Powers
• Where will you find your next ad director?
  by Marianne Howatson
• Ad sales expected to remain flat; lethargic ad sales caused by sluggish economy
• Innovations and ideas
  by Dick Hendrikse
• The Folio:Show, Face to Face exhibit hall directory
• Bringing the Dun & Bradstreet decision into perspective
  by Slade Metcalf
• Production: who gets paid how much
  by Barbara Love
• Learning from a successful launch
  by Ira Ellenthal
• Third annual magazine circulation direct mail awards
• Good times may not last
  by Richard Munro
• PC fulfillment software: what's available
  by James Beardsley
• Business regionals: after the heyday
  by J.J. Hanson
• 1984: a billion dollar year for acquisitions
  by James B. Kobak
• Ziff-Davis sells three magazines to Lakewood
• Winning circulation with sweepstakes
  by Eliot DeY. Schein
• Capital Cities, ABC merger creates publishing base of nearly $1 billion
• Your job is to motivate the buyer
  by Dave Hagenbuch
• Penta perfects its editorial system
  by Diane Reese
• How should you purchase your paper?
  by Robert L. Johnson
• Pre-tax profits grow to 11.29%; advertising edges out circulation as largest contributor to revenue, MPA-Price Waterhouse survey reveals
• Publishers go public: weighing the pros, cons; media mania helps small firms sell stock; easy money it's not
• The Saturday Review: a quicker read
  by John Peter
• Can the prince of kid's magazines awaken Us?
  by William Hogue
• Meeting the day-to-day challenges
  by Dave Hagenbuch
• Comparing typesetting software for personal computers
  by Frank Romano
• Retailers need publishers' help
  by Tim J. Hopkins
• Drama in real life at Reader's Digest
  by Miriam Lacob
• Let the magazine speak for itself
  by John Peter
• In the wake of Sharon vs. Time. Will more foreign and U.S. officials now use the courts to seek political vindication?
• Picking the right list
  by Diane Reese
• PMG tight-lipped about rates
  by Ted Scala
• Masking identities may not avoid libel
  by Slade R. Metcalf
• Researching readers' needs
  by Walter Carlson
• Source evaluation software
  by John Klingel
• A 100 years of Goodhousekeeping
  by John Peter
• Designing the publishing office
  by Diane Reese
• Publishers to benefit from gravure advances; two competing equipment makers will introduce laser and electron beam etching to gravure
• What's happened to fair use?
  by Slade Metcalf
• 60.4% of ABC magazines' circulation up 1st half; subscriptions still making up for single-copy sales losses in many cases
• How to interview prospective production managers
  by Jeff Parnau
• Coated groundwood; a look at what you must know to predict available supplies of coated groundwood and position yourself to get what you need
  by Robert L. Johnson
• It's where you finish that counts; Ad Age's switch to a twice-weekly frequency gave Rance Crain ample opportunity to practice what he calls the single most important ingredient in publishing
  by Rance Crain
• A pro tells how to solve 12 production problems
  by Irving Herschbein
• Why aren't we using the data?
  by Ron Scott
• Tax breaks luring more publishers to 401 plans
• Can the First Issue Free work for you?
  by John Klingel
• Personalized ads: a trend in the making?
• Making your research into a sales tool
  by Morton E. Grossman
• Bringing Saturday Review in step with the '80s
  by Cheryl Kent
• Research to know, not show
  by Bob Birnbaum
• When Tina Brown takes over, people listen
  by Sue Hoover Epstein
• When can space ads sell subscriptions?
  by Eliot DeY. Schein