Folio: The Magazine for Magazine Management

View more issues: Dec 1, 1999, Dec 15, 1999, Feb 2000

Articles in Jan 2000 issue of Folio: The Magazine for Magazine Management

• The Bias Against Legacy Brands
• Politics, Not as Usual
  by Jo Bennett
• Modeling For Production Savings
  by Bert Langford
• Desktop publishers
  by Rolf Maurer
• Avoid common trade show mistakes
  by Barbara Love
• Five reasons why new magazines fail
  by John Chilson
• If your renewal package meets these five criteria, it's probably a winner
  by Barbara Love
• Consider substitute sources
  by Ralph Monti
• Build your database to boost the bottom line
  by Robert McKim
• Demographic Dossier
• Shielding sources may expose your magazine
• Senior editor
• Controlling costs in long-term printing contracts
  by Alex Brown
• Learn to love viruses
  by Barbara Love
• Don't Be Intimidated by Dot.Com Bullies
• Playboy Isn't Taking Parody Site Lying Down
  by Susan Thea Posnock
• Circulation Forecast: Mostly Cloudy
  by Mary Harvey
• Variety and Daily Variety
  by Rolf Maurer
• Buy whales that will eat the minnows'
  by Barbara Love
• How to analyze your competition
  by Danita Allen
• Empower your customer service reps
  by Barbara Love
• Strategies for shoestring budgets
  by Bob Cargill
• The hidden profit in bonus circulation
  by Jeffrey Parnau
• Editors: rethink your responsibilities
  by Barbara Love
• Survival tools for editors
  by Danita Allen
• Editorial earnings
• Develop a workflow manual
  by Bert Langford
• Whose rights? Old contracts and new media
  by Phillip M. Perry
• Control Every Word Used to Promote Your Magazine
• 10 Ways to Encourage Letters to the Editor
  by Danita Allen
• Wanted: Circ Staff Now
  by Christine Oldenbrook
• Guide to custom publishing
  by Rolf Maurer
• You don't want to hire Captain Bligh
  by Barbara Love
• The multimedia imperative
  by Hershel Sarbin
• How to keep inherited subscribers
  by Eric Freedman
• Telesurveys: A direct mail tune-up technique
  by Joanna Lowenstein
• The benefits of barter
  by Margaret Carroll
• What? Focus groups lie?
  by Barbara Love
• How NOT to bore your readers to death
  by Ann Wylie
• Computer-to-plate: Take advantage
  by Barbara Love
• Change a printer from a vendor to a partner
  by Dzintars Dzilna
• 5 ways to save on the Web
  by Lorraine Calvacca
• Rules for Publishers Who Want to be Fast on Their Feet
• 1999's MARQUEE DEALS
  by Susan Thea Posnock
• Spending Quality Time With the Kids
  by Vira Mamchur Schwartz
• Images online
  by Rolf Maurer
• How does a $5,000 software expense become a $50,000 investment?
  by Barbara Love
• What to know when you grow
  by Jeff Garigliano
• The top-10 fulfillment mistakes
  by John M. Chilson
• Special guidelines for special sections
  by Barbara Love
• Cross-training: Tennis to ad sales
  by Helen Berman
• Editorials: the more opinionated, the better they are
  by Barbara Love
• EDITORIAL
• Does the opportunity to catch printer error make you responsible?
  by Barbara Love
• 1999 Production salary survey
  by Rolf Maurer
• Elements of e-commerce success
  by Mary Harvey
• Tough Times On Wall Street For Trade Publishers
  by Jeff Garigliano
• PC Computing
• PEOPLE
• Ten worst ways to increase margins
  by Barbara Love
• When buying e-mail lists, ask these questions
  by Barbara Love
• Five tools for fulfillment managers
  by John Chilson
• Only stupid publishers discount rates
  by Barbara Love
• Ad forecasts that are on the money
  by Marshall Siegel
• Why every editor should also write
  by Barbara Love
• Boost your freelance budget
  by Eric Freedman
• Digital production: Who should manage the pre-flight process?
  by Barbara Love
• Production Director or Top Production Executive
• Three steps to Web-smart editing
  by Carol Holstead
• Enhance Editorial by Pointing To Subject-Related Web Sites
• STATE OF THE INDUSTRY: Comparing 1900 to 2000
  by Bob Moseley
• Title: American Profile: Celebrating Hometown Life
  by Rolf Maurer
• Challenges for the New Year
  by Jennifer F. Steil
• Form outside advisory board for your company
  by Barbara Love
• Circulators: manage your publishers' expectations
  by Barbara Love
• Reduce draw without sacrificing sale
  by Jeffrey A. Blatt
• When advertisers happily pay for no advertising
  by Barbara Love
• 1999 Ad sales salary survey
  by Rolf Maurer
• Research is no substitute for sound judgment; listen to focus groups selectively
  by Barbara Love
• Effective design: less is more
  by John Johanek