Business Horizons

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Articles in Jan-Feb 1994 issue of Business Horizons

• Building customer partnerships - strengthening the foundation for customer relations in business-to-business relationships - includes bibliography
  by Allan J. Magrath
• Executive levers for the strategic management of technology: leaders must have the tools to move their firms toward the use of technology as a strategic resource - includes bibliography
  by Evan Berman
• Big Blues: The Unmaking of IBM. - book reviews
  by Henry H. Beam
• Innovative steps to take in sexual harassment prevention - includes bibliography
  by Rebecca A. Thacker
• "Overworked Americans" or overwhelmed Americans? Learning to relax and choose which decisions to make and inputs to respond to is the key to getting rid of that overwhelmed feeling - includes bibliography
  by Jeff Davidson
• Out of Work: Unemployment and Government in Twentieth-Century America. - book reviews
  by Alfred Diamant
• Leadership and vision - importance of goals and objectives in leadership - includes bibliography - Editorial
  by Neil H. Snyder
• Culture, leadership, and power: the keys to organizational change - includes bibliography
  by Ronald W. Clement
• Preparing yourself for an international assignment: a few simple steps can help make the overseas assignment a successful one for the manager as well as the firm - includes outline of stages of preparation - includes bibliography
  by Howard Tu
• Marketing science: where's the beef? - failures in efforts to establish the scientific aspect of marketing theory - includes bibliography
  by L. McTier Anderson
• Ten commandments for CEOs seeking organizational change - includes bibliography
  by James H. Reynierse
• Starting out right: negotiation lessons for domestic and cross-cultural business alliances - includes examples of development of overseas business relations by Cummins Engine Company Ltd. and Midwest Chemical - includes bibliography
  by Kathleen Kelley Reardon
• Globalization of markets and shopping stress: cross-country comparisons - growing trend in universality of consumer cultures - includes bibliography
  by Eugene H. Fram
• "!#~#! I hate this job!" Redesigning the job could help strike this all-too-common phrase from the employee's vocabulary - valuable personnel management techniques learned from innovations implemented by Pizza Hut, General Electric and other corporations
  by D. Keith Denton
• Second phase entrepreneurship: breaking through the growth wall - includes analyses of what strategies some companies adopt to enable expansion after surviving the initial years of business development - includes bibliography
  by Richard L. Osborne