George Mateljan, founder of Health Valley Foods, launches unique website

Townsend Letter for Doctors and Patients,  Oct, 2002  

• E-mail
• Print
• Link

The George Mateljan Foundation interactive website, www.whfoods.com, launched in April provides reliable, scientifically accurate information to make eating the world's healthiest foods easy, convenient, and enjoyable.

George Mateljan, founder of "Health Valley Foods," America's first healthy convenience food company, established the George Mateljan Foundation. After years of travel and study to uncover "the world's healthiest foods," Mateljan created this website to share his discoveries. "I am passionate about helping people live longer, healthier lives by eating the world's healthiest foods," said Mateljan.

The World's Healthiest Foods website offers all the needed information to maximize nutrition and minimize time in the kitchen. The site explains how to select, store, and enjoy healthy foods using delicious, easy recipes that take 30 minutes or less to prepare. "With the stressful lifestyles we lead, most of us believe that we just don't have the time or the means to improve our diet, which is where The World's Healthiest Foods website can help," said Dr. Joseph Pizzorno, ND. Dr. Pizzorno, President of Salugenecists, Inc., collaborated with George Mateljan to create the website.

The World's Healthiest Foods website offers a wide array of personalized and unique features that allow users to determine exactly which foods they should eat. Individual menu plans can be created based on unique nutritional needs, health concerns, and taste.

Features include a personalized eating analysis, scientifically validated health benefits for each food item in the website's database, and references and tips on how to select, prepare, and eat healthy foods while avoiding toxins such as pesticides and fertilizers. The website emphasizes organic, healthy foods like fish, grains, and fruits.

"Scientific facts are clearly and concisely presented to help the user quickly understand which foods work for you and why," said Dr. Pizzorno. According to the foundation, most individuals will experience noticeable nutritional benefits after only one week of following a customized menu plan from the George Mateljan Healthiest Way of Eating program.

The George Mateljan Healthiest Way of Eating is familiar and cost-effective. It includes foods that consumers already know and which are affordable and available in most supermarkets, natural food stores, or farmers markets. Dr. Jeffrey Bland, a renowned authority on functional foods, was excited about The World's Healthiest Foods website. "I have looked at 'The World's Healthiest Foods' website and found it to be fascinating. I believe that this site provides the right information for people to make informed decisions as to how to use organic foods to improve their health," Bland said.

COPYRIGHT 2002 The Townsend Letter Group
COPYRIGHT 2003 Gale Group