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Digital Rum and Webraska collaborate on location-relevant mobile shopping service - Company Business and Marketing - Brief Article

The UK mobile commerce systems developer Digital Rum and the French wireless navigation services provider Webraska have teamed up to launch a new range of m-commerce applications with built-in location and navigation support.

The applications, which combine Digital Rum's mobile shopping and ticketing technology and Webraska's expertise in mobile navigation systems, are designed to enable consumers - regardless of time and place - to find the closest store and to get pricing information via their mobile phone. In addition the system will allow the consumer to request street-level maps and directions to that store.

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Initially the service will be available for operators in Great Britain, Ireland, France, Germany and Spain. Digital Rum and Webraska are currently trialling the system.

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.PUB 430 >PD MAY 1, 2001 >JN TELECOMWORLDWIRE .PRICEDATE NOT APPLICABLE .DAY

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Digital Rum and Webraska collaborate on location-relevant mobile shopping service - Company Business and Marketing - Brief Article

Telecomworldwire, May 1, 2001

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