Circulation Management

View more issues:

Articles in April 2002 issue of Circulation Management

• More ABC changes: Average price and partnership sub disclosures
• Can recipients read your emails? Here's how to make sure
• MPA releases Q&A on continuous service
• Better Homes and Gardens offers 3-for-1
• Industry divided over best route to postal reform
  by Barbara Love
• Making your consumer site a revenue magnet: Consumer marketers offer accumulated wisdom on the art of developing profitable online subscription and ancillary order volume, including tips on boosting pay-up rates
  by Marybeth Luczak
• New USPS flats-sorter fails flexibility tests
  by Barbara Love
• Tips for improving pay-up on Internet orders
  by Willie Lubka
• Launches
• Making your B-to-B site a revenue magnet: Strategies for fully tapping your sites' revenue potential by integrating circulation, ad sales and brand extension offerings
  by Joanne Persico
• Consumer marketing: In search of bright spots
• Folding
• The newsstand shakeout accelerates: The number of audited titles sold on the newsstand dropped by more than 5 percent in last year's second half
  by Baird Davis
• Industry assesses ramifications of Wal-Mart's bid to call the shots: Plan throws spotlight on trading-partner, SBT issues
  by Karlene Lukovitz
• Rate base/frequency changes
• Lists/Databases/Selects
• Consumers Union gives EDS notice; Kable goes after big game
• Brand extensions/promotions
• More flats glitches—on the barcode front
  by Barbara Love
• Florida AG subpoenas Time Inc. records
• And now for something completely different: Words!
  by Elaine Tyson
• Correction
• ABC sets loyalty points parameters
• People