Featured White Papers
- Hosted CRM comparison guide (Inside CRM)
- Hosted CRM buyer's guide (Inside CRM)
- Microsoft Dynamics RoleTailored Interface business productivity (Microsoft)
Media Industry
Industry: Email Alert RSS FeedCirculation Management
Articles in April 2002 issue of Circulation Management
- More ABC changes: Average price and partnership sub disclosures
- Can recipients read your emails? Here's how to make sure
- MPA releases Q&A on continuous service
- Better Homes and Gardens offers 3-for-1
- Industry divided over best route to postal reform
by Barbara Love - Making your consumer site a revenue magnet: Consumer marketers offer accumulated wisdom on the art of developing profitable online subscription and ancillary order volume, including tips on boosting pay-up rates
by Marybeth Luczak - New USPS flats-sorter fails flexibility tests
by Barbara Love - Tips for improving pay-up on Internet orders
by Willie Lubka - Launches
- Making your B-to-B site a revenue magnet: Strategies for fully tapping your sites' revenue potential by integrating circulation, ad sales and brand extension offerings
by Joanne Persico - Consumer marketing: In search of bright spots
- Folding
- The newsstand shakeout accelerates: The number of audited titles sold on the newsstand dropped by more than 5 percent in last year's second half
by Baird Davis - Industry assesses ramifications of Wal-Mart's bid to call the shots: Plan throws spotlight on trading-partner, SBT issues
by Karlene Lukovitz - Rate base/frequency changes
- Lists/Databases/Selects
- Consumers Union gives EDS notice; Kable goes after big game
- Brand extensions/promotions
- More flats glitcheson the barcode front
by Barbara Love - Florida AG subpoenas Time Inc. records
- And now for something completely different: Words!
by Elaine Tyson - Correction
- ABC sets loyalty points parameters
- People