Circulation Management

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Articles in April 2000 issue of Circulation Management

• Is Independence Viable?
• Study Shows Benefits of Re-Merchandising
• Rate Base Changes
• The U.S. Postal Service
• A Case for Reinventing Subscription Marketing
  by Ian Lewis
• Integrated, Web-Based UPC Management System to Update Data for Retailers
• Brand Extensions
• VentureDirect Worldwide
• Welcome To Foliomag.Com, The Print Edition
• BPA Task Force Makes Statement Reformatting Recommendations
• MRAC Recommends that Retailers Use Two Categorization Lists
• Corrections
• Miglautsch Marketing, Inc
• Growth of Dot.com Dollars Slows for Magazines
  by Andrew Marlatt
• Time Inc. to Oppose "Continuous Serivce" Trademark Application
• Making Sub Partnerships Work
• Global Turnkey Systems
• New Class of E-Vendor Follows the Magazine Industry to the Web
  by Debra Judge Silber
• Meredith Ramping Up Net Consumer Marketing as Part of New Strategy
• New Web-Based Agency Enters Controlled Arena
• QSP Partners with World's Finest Chocolate to Expand Sales Efforts; Seeking New President
• Sunset's Partnership Programs
• PubWeb.com
• The Alchemy Of Turning Print Content Into Online Tools
  by Whit Andrews
• 10-Year Data Highlights Best, Worst Newsstand Performers
• PennWell Completes 42-Title Fulfillment Out-Conversion
• Time Inc. Partnerships Nearing 20% Of New-Business Mix
• BPA International
• The Cata Lyst
  by Elizabeth Gardner
• FY '99 Data Could Alter Postal % Hikes[ldots]But How?
• Supermarkets Name Rodale Best Single-Copy Category Captain
• Feisty INDEPENDENTS
  by Betsy Grover McGrath
• Performance Data
• Magazine Ex-Pats Bet On A Powerful Media
  by Andrew Marlatt
• Net Gains
• USPS Seeks to Limit Nonprofit Standard A ECR Rates
• Founding A 'Printernet' Product
• Naviant Inc
• Is Consumer E-Commerce Essential To A Publisher's Success On The Web?
• G+J/Chas. Levy Test: "Smoothing" Models Show Promise for Waste Cuts Without Sales Losses
• People
• Tips for Writing Powerful Email Promotions
  by Robert W. Bly
• TNT Post Group
• The Mag Tag
  by Debra Judge Silber
• Wholesalers: Anderson Shares Distribution Honing Results; Hudson Streamlining Check-Ins
• Mercer Retailer Survey Outlines Progress of Scan-Based Trading, COSMAR Goals
• LAUNCHES
• Strong Numbers Defy Underlying Circ Pressures
• Promotions/Moves
• Sweeps Bills Pass Two State Houses; PCH Seeks to Make Peace with AG'S